Episode 328: The "Niche" Myth and How to Define Your Audience (FS238)

The Fizzle Show

fizzle.co

Entrepreneurship, Business, Careers, Freelancing, Marketing, Small Business

4.8 • 648 Ratings

🗓️ 16 July 2019

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

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Summary

Shownotes for this episode: http://fizzleshow.com/328

The audience we aim to capture and the potential clients we go after are ultimately what make a business stay afloat or sink, without an audience you are not really an entrepreneur, right? So how do we find that particular section of the market that is right for us? How wide or narrow should we cast our nets and what are the indicators we can follow in this regard?

In this episode we break down the battle for your products; how niche is too niche and how general is just way too general. We pull apart the considerations that go into shooting for the stars and an audience, emphasizing how this process evolves and changes over time!

Today on the show we are joined by Justin Jackson, old friend, host of the Build Your SaaS Podcast and cofounder of Transistor! Our special guest shares his expertise in the space, unpacking how he learned the value and dangers of aiming for specific sections of the market and how the internet makes reaching anyone possible.

We also talk about the personality of your product, why no matter how good your idea and research is you always have to build a great product and the inability of humans to reliably predict their future actions when asked.

For all this great stuff, be sure to join on for this episode of the Fizzle Show!

Key Points From This Episode:

The job that Corbett originally hired Chase to do! [0:02:41.2]
A little bit about today's special guests and what they do. [0:05:03.3]
Micro-niching, specific audiences and the evolving approach to growing. [0:09:11.8]
Outdated adages and looking for confirmation bias and proof. [0:15:49.1]
Why have people like Nathan Barry been successful? [0:19:25.5]
The Jobs to be Done framework and understanding why people purchase. [0:25:02.3]
Correlation, causation and the disconnection between. [0:32:48.8]
The fallacy of identifying a new niche and this translating to sales. [0:35:03.9]
Chase's own niche story and the overall vibe of feedback. [0:37:29.4]
The inability to honestly forecast future actions now. [0:43:58.3]
The personality that goes into a product; pouring yourself into your work. [0:49:05.6]
Seeds of a culturally resonant product and the time it takes for them to root. [0:55:35.8]
The special thing that happens when you care and have something to share. [1:01:31.2]
What the journey to a viable market really looks like. [1:05:45.8]
And much more!

Links Mentioned in Today’s Episode:

Transcript

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0:00.0	Hello and welcome to the Fizzle Show.
0:08.0	What is up, everybody?
0:13.0	This is the Fizzle show where every week you check in to get a little dose, a little, you know, we put the little needle under the skin a little bit,
0:21.4	give you a little booster shot in entrepreneurship. Why? Because you're all alone. And you've got a
0:27.9	little boat and it's a really big sea and there's big waves that'll come and sometimes your boat
0:32.7	will catch them and you'll be like everything will be going pretty good. And then sometimes it goes
0:37.3	too fast and your boat capsizes and your partner betrays you or your, your wife's thumb's crazy or your payment provider, like the or Google changes their algorithm or or or or or.
0:52.1	Entrepreneurs is all about these oars, all about these things that happen.
0:57.4	And the question constantly arises, this being so, so what?
1:02.3	What are you going to do?
1:03.8	And so we like to put a little shot in your arm every week on Tuesdays to get you a little over the hump.
1:11.6	A little over the hump of Wednesday.
1:13.2	Get you going through the week.
1:15.7	Give you a little bit of that internal inspiration, that motivation,
1:19.4	because, God, dang, if it doesn't take a lot of energy,
1:23.5	to publish something.
1:25.3	Because we're constantly fighting with perfection when we're publishing.
1:28.5	Jack Conti has this awesome bit in some talk that he did on published is better than perfect.
1:34.2	And it's something that in our experience, that has been true.
1:38.7	That's what we actually recommend to people as well.
1:41.6	Your business idea in your head or in your journal or notebook is not actually a business, right?
1:49.8	It's when it's out in the world and it starts developing its own identity and people have a
	...

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