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The Fizzle Show

Episode 326: Name Picking Paralysis? Don't Overcomplicate Your Business Setup

The Fizzle Show

fizzle.co

Entrepreneurship, Business, Careers, Freelancing, Marketing, Small Business

4.8 • 648 Ratings

🗓️ 2 July 2019

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Shownotes: http://fizzleshow.com/326

If you’ve tuned into the Fizzle Show, it means that you might actually be doing something you care about. Maybe you’re looking for sovereignty, autonomy but also for more fun. There could be something inside of you that just screams for more independence and creativity. There is a lot of potential and opportunity in life – remember, you are not painted into a corner, you are free to do whatever you want, the things that you love.

Often in life it feels like there is such momentum, such force that pulls you into a certain lifestyle, but you don’t have to conform. Who says it has to be that way? A lot of people are just going through the motions while others are realizing that this is not a mode they have to keep operating in.

Some people are coming up with new ideas and finding new ways to make a life for themselves and their families. And you’ll hear this a lot coming from us: published is better than perfect. It’s better to just do the thing, even if it’s not perfect, and get yourself out there on the journey toward starting your own business.

In this episode we’re talking about a specific phase on our Fizzle Roadmap – SETUP. We’ve been talking about and breaking apart all the phases of business over the last few episodes, and highlighting this one aspect in our conversation today. We also talk extensively about naming your business, how to go about registering it, getting all your legal ducks in a row, which kind of tasks to start the day off with, and a whole bunch more – so don’t miss out on this one!

Key Points From This Episode:

  • An overview of what the setup phase is all about and why it can be paralyzing. [0:04:47.0]
  • How and why Jen picked the name of her business and now wanting to change it. [0:07:33.0]
  • Considering the legal side of your business and when to get more serious. [0:11:08.0]
  • Thinking about risk when naming and registering your business. [0:14:57.0]
  • Why the way you name things such as tasks or businesses is really important. [0:17:44.0]
  • How a name can gain momentum as a business finds its own energy over time. [0:20:12.0]
  • Fizzle’s Name Evaluator and the criteria for choosing the right business name. [0:25:14.0]
  • Identifying what you want to finish every day and starting with the worst task. [0:29:23.0]
  • Having to deal with the all-important ‘infrastructure’ even though its dull. [0:32:41.0]
  • Helpful resources and the role of an accountant in helping you get set up. [0:37:20.0]
  • Our inclination to procrastinate difficult tasks such as dealing with the government. [0:41:35.0]
  • What to do if your name is already trademarked but your still have the domain and social channels. [0:43:34.0]
  • Realizing that you can be part of finding solutions for a global network of people. [0:49:29.0]
  • Tips for moving from playing to actually doing business. [0:54:16.0]
  • And much more!

Links Mentioned in Today’s Episode:

Transcript

Click on a timestamp to play from that location

0:00.0

Hello and welcome to The Fizzle Show.

0:08.0

This is the Fizzle Show.

0:12.1

I don't know how it happens, but every time we record a show, we make an intro.

0:18.4

Why? Because you just popped into another dimension, folks. You just

0:22.2

plopped into your ears, the fizzle show, which means you might be working towards doing something

0:28.3

you actually care about for a living, which means you might be looking for independence, freedom,

0:35.4

autonomy, sovereignty, and fun in life.

0:39.9

Because it sometimes seems like this whole world's set up to just kind of like beat you into submission,

0:45.8

you know? And then there's this call from your heart, from your spirit, from one of your good

0:50.8

buddies that's like, hey man, you know what? There's a lot of opportunity in life.

0:55.2

There's a lot of potential.

0:56.9

There's a lot of, well, I don't know.

0:59.9

Like, why am I, I can't get past potential.

1:03.0

Potential.

1:03.6

You're not painted into a corner as much as it might feel like it.

1:07.4

You do not have your hands tied behind your back as someone forces you to do

1:13.3

the things that you're doing in your world as much as it might feel like that. I want to honor the

1:18.7

fact that sometimes life feels like there's so much momentum and so many expectations and so,

1:24.9

like that it's just like I can't even I can't I can't think about doing something

1:29.7

different with my life well this this podcast is is for people who have been in that mode for

1:36.3

for long enough been in that mode for long enough to actually you know be be developing an

1:43.2

idea to that might actually be able to support them, their family, their loved ones,

...

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