What made you decide to go back to the recurve?

You go against the guy with the rangefinder and without.

I mean, that's like a knife to a gun.

Good for you. It's a game changer.

Does this technology increase harvest rates to the point

that it decreases hunter opportunity?

It's hard for even a person that doesn't hunt to watch a video from Fletz-A-Dani

and not be kind of overwhelmed in the moment.

I was watching it hunting for Bob or whatever.

I'm like, how the hell did you make a white tail hunt like this?

You know, he made it as epic as possible.

Yeah, yeah.

Where we're out there and I'm like, I shot a doe.

Wait, no, whatever.

So context is correct.

But I think that I agree with Ben on the PR side of hunting is hurting a little bit.

When you take, let's say, 10 hours of video

and you offer somebody a 10-minute film,

there's so much that is just left out.

Yeah.

And it's nice to just put 10 days of 10 hours or whatever you want to choose.

Half hour a piece and just dump it.

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