Episode 323: The Ultimate Guide to Choosing a Marketing Agency with Ralph Burns and Kasim Aslam

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 14 September 2021

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

Choosing the right marketing agency is critically important for businesses on a growth path.

It’s no secret that co-hosts Ralph Burns and Kasim Aslam both own marketing agencies. But they give their word that this episode will be less self-promoting, more educational. Bottom line: listeners need to know this valuable information. They also get brutally honest: most agencies suck. And pretty much every business owner makes the wrong first choice. It’s like an entrepreneurial rite of passage.

If Ralph and Kasim can save someone from that bad first experience, they want to do it. Listen in for their insider tips.

IN THIS EPISODE YOU’LL LEARN:

How to get clear on what you want/need before approaching an agency
Why you shouldn’t pay huge amounts of money to an ad agency upfront
What qualifications/certifications a marketing agency needs to have
How to figure out which agencies are effective at tracking/reporting

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

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Transcript

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0:00.0	Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.
0:06.8	If you've been a PT listener for any period of time, you know that we talk about top of funnel
0:10.5	all the time and how challenging it is for you to get quality top of funnel clients or leads
0:17.9	or customers and then convert them typically at bottom of funnel.
0:22.9	Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.
0:29.4	But our friends over at AdCritter have figured this stuff out.
0:33.2	They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,
0:40.2	but they pair it with display retargeting.
0:43.4	So you're hitting the audiences with a complete approach.
0:46.6	You reach them, then you remind them, and then you collect the revenue.
0:51.5	It's a strategy designed to deliver, and let me tell you, it really
0:55.6	works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,
1:01.6	with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't
1:07.3	need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.
1:13.0	And the match rate is awesome.
1:15.1	They make it easy to connect with the right people,
1:17.4	the actual people that have interacted with your ads in the past,
1:20.7	and then allow them to naturally flow through your funnel
1:23.7	so you can convert them at bottom of funnel.
1:26.9	Now, the folks at AdCriter, we twisted
1:28.8	their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,
1:35.1	and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform
	...

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