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The Fizzle Show

Episode 323: A Clear Business Direction - Choosing a Topic & Defining Your Audience

The Fizzle Show

fizzle.co

Entrepreneurship, Business, Careers, Freelancing, Marketing, Small Business

4.8 • 648 Ratings

🗓️ 11 June 2019

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Shownotes: http://fizzleshow.co/323

How do you hold onto the energy and excitement of the early stages of your business? How do you sustain this “freshness” over the long run?

Maybe you're lost and feel stuck before you've even begun...

Either way, you need direction! And this direction is made up of two very important things:

  1. We want you to find exactly what your business is talking about as soon as possible!
  2. Just as important is who you’re talking to.

These two pillars, your message and your audience, are really at the heart of any business but are especially the guiding lights in the beginning. Without them you will almost definitely be lost at sea!

In this episode we embark on part two of the roadmap series and we are delving into the nerves and excitement that accompany getting serious in following your entrepreneurial dreams. This combination of feelings, we find, is so common for a lot of us; as we see the possibilities they can also be daunting.

This episode can help you move through these waters and not get stuck in paralysis!

We also talk about using your own experience and questions to guide your work, the 80% confidence rule and finding the one person that your business is serving. So for all this and more, join us we do it all!

Key Points From This Episode:

  • The universality of figuring out what you are saying and who you are saying it to. [0:06:18.4]
  • Nerves, excitement and possibility when you are just starting out. [0:09:01.2]
  • Common hurdles and sticking points for choosing and moving forward. [0:11:34.6]
  • Ideal avatars and other time traps standing in your way. [0:15:51.4]
  • Why social media is misleading. [0:21:01.8]
  • Simplifying the difficult task of selling to an audience. [0:25:25.3]
  • Tilling your business soil and producing a great client base. [0:29:29.1]
  • Staying flexible for iteration and growth over time. [0:36:28.6]
  • The next best step and finding your sharing medium. [0:44:40.3]
  • Growing your topic, product and your service ideas from your audience. [0:51:50.8]
  • Taking the pressure off and channeling the energy of an Italian restaurant. [0:54:22.5]
  • The Fizzle courses that can get you jumpstarted on your roadmap. [0:56:03.6]

And much more!

Links Mentioned in Today’s Episode:

Transcript

Click on a timestamp to play from that location

0:00.0

Cool. Here comes the music. Stay put. Here we.

0:08.3

Hello and welcome to the Fizzle Show. I'm so thrilled that you have come here.

0:16.4

Wow. I was trying for German and it just like it heads towards like as weird like sort of India. I don't know. I'm trying to German, and it just, like, it, like, heads towards, like, as weird, like, sort of India.

0:22.8

I don't know.

0:23.7

I'm trying to keep it just, like, a white person accent, you know?

0:27.3

I feel like I'm allowed to do a bit of the Irish, right?

0:30.3

You can get into the Irish stuff, but you get into too many multicultural situations,

0:34.0

and you never know, you know, what you'll come up against.

0:36.4

But this is the fizzle show you guys

0:37.9

this is it why because creative life you have this tendency sometimes to like you know you know it is

0:44.6

right you get your man he's out there uh feckin right now i'm just having fun with iron fire's accent

0:51.6

but welcome to the fizzle show where we you you know, we ham it up a little bit,

0:55.8

but we got a lot of important stuff to cover in this episode and every episode.

0:59.5

Why?

1:00.2

Because if you are earning a living independently doing something you care about,

1:04.2

then you are a vital member of your country, right?

1:16.6

You are potentially an emergent and an important part of the GDP,

1:22.5

of whatever country you live in. You're probably more likely a citizen of the world than just a citizen of your locale in a lot of ways, right? And you have an enormous amount of freedom,

1:28.8

enormous amount of creative potential, the ability to do whatever you want and turn it into something to potentially

1:34.3

earn some money from. But here's the deal. With that great power comes great responsibility.

1:41.4

And a lot of us entrepreneurs have felt exactly what that entrepreneurial

1:46.4

responsibility feels like. Like in that moment where like you're not exactly thriving, but

...

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