Episode 32: Trader Joe's Seeds the Conversation About Plants & Plant-Based Products
Inside Trader Joe's
Trader Joe's
4.7 • 4.2K Ratings
🗓️ 11 January 2021
⏱️ 26 minutes
🧾️ Download transcript
Summary
Some might say everything’s coming up roses, but why stop there? In this episode of Inside Trader Joe’s, we take a deep dive into all the plants and flowers, with an update on what’s changed in the world of greens and blooms over the last year. We also get some insights into the world of plant-based products, the constant evolution of vegan foods, and even some innovations in plant-based packaging!
Transcript
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| 0:00.0 | Sometimes it's said that Trader Joe's customers are trendy. |
| 0:05.2 | Some are, of course, but I don't think that's what brings them to Trader Joe's. |
| 0:09.2 | Trendy? |
| 0:10.2 | No, I'd say that they're adventurous, that they enjoy the treasure hunt, discovering new |
| 0:16.2 | flavors and new products from around the world or around the corner here in America. |
| 0:21.0 | At Caseham Point, new plants and flowers, new plant-based foods, and other new plant-based |
| 0:28.1 | stuff. |
| 0:29.1 | Let's see from the Trader Joe's mother ship in Monrovia, California. |
| 0:32.6 | Let's grow inside Trader Joe's. |
| 0:36.0 | I'm Tara Miller, the director of words and phrases and clauses. |
| 0:48.0 | And I'm Matt Sloan, the marketing product guy. |
| 0:50.5 | So plants and plant-based products are certainly in these days. |
| 0:55.2 | I remember the time when if you put the word vegan on a package, it could actually hurt |
| 1:00.2 | its sales. |
| 1:01.2 | I swear there are things that we put the word vegan on, that afterwards were like, |
| 1:04.5 | no, why'd we do that? |
| 1:05.9 | Because we killed it. |
| 1:06.9 | But maybe in the last five years and certainly more intensely in the last couple of years, |
| 1:11.4 | we've seen this tremendous increase in customer interest for plant-based foods. |
| 1:18.4 | We have a new guest on the podcast today. |
| 1:21.0 | I am Amy, I am a category manager of a few different categories within our store, |
| 1:26.4 | Delhi, Fresh Beverage, and Meat, Meatless, and Seafood in the Frozen set. |
... |
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