Episode 313: Perfect for Parents: Passive Income & Building A “Perennial” Business (FS313)

The Fizzle Show

fizzle.co

Entrepreneurship, Business, Careers, Freelancing, Marketing, Small Business

4.8 • 648 Ratings

🗓️ 2 April 2019

⏱️ 75 minutes

🔗️ Recording | iTunes | RSS

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Summary

Shownotes: http://fizzleshow.com/313

How do we run a business that does not run us into the ground? Can we give energy into our hustle without having none left for anything else? How do we keep the wind in our sails?

The idea of managing the size of a business to suit your actual needs seems to becoming more and more attractive to a lot of entrepreneurs. It is something we have spoken about before on the Fizzle Show and we strongly believe you are the one who should decide the scope and ambition of what you do!

In this episode, we take this idea one step further and think about just how much and what kind of work you really need to do today. Rather than trying to reinvent the wheel, is there an obvious question that you see being asked that you know how to answer?

Today on the show we are joined by Nathalie Lussier who is a digital strategist, the founder of Access Ally and has made it her mission to help you achieve your dreams. We talk to her about automation, the customer's journey, facilitating a good experience for an audience, improving the work you have already done and why you already have everything you need.

For all of this and more, join us today!

Key Points From This Episode:

• A quick introduction to Nathalie and her business. [0:03:26.4]
• Switching the equation around so your business serves you. [0:08:30.7]
• Breaking things down in past, present and future. [0:13:16.2]
• Sustainable entrepreneurship and the value of service. [0:15:26.6]
• The vital lessons that we learn in trying times. [0:19:17.4]
• The expert's dilemma and getting perspective on your own value. [0:22:40.7]
• The patterns that helped Nathalie discover her gifts in plain sight. [0:26:35.5]
• How Nathalie's answered the questions she was encountering. [0:31:35.3]
• Moving forward with freebies towards paid services. [0:35:54.7]
• Fighting your own battles and slaying your own dragons. [0:41:02.8]
• Nathalie's business preparation for having her baby. [0:46:51.2]
• The architecture of online business and the customer journey. [0:51:54.1]
• Stamina and dedication to bettering a single offer. [0:54:32.6]
• Post mortem, taking stock and dialing it all in for updates. [1:00:49.4]
• Honoring the work already done and doubling down. [1:04:40.7]
• You already have what you need! [1:08:01.1]
• And much more!

Links Mentioned in Today’s Episode:

Transcript

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0:00.0	Hello and welcome to the Fizzle Show.
0:09.0	What is up, everyone?
0:11.3	That's right. It's like the morning zoo.
0:13.7	Nine at five. We're going to drive time. We've got to drive time.
0:16.1	We're going to get commercial free here for a little bit. We're going to do commercial free for an hour.
0:19.6	We're going to do talking with some interesting entrepreneurs. We're going to do talking with some interesting entrepreneurs.
0:22.5	We're going to talk about some entrepreneurship thing.
0:23.7	We've got no commercials coming up.
0:24.9	That's brought to you by, what do they have things brought to you by, like Earl and Sanders.
0:30.2	You need any lawyers or something like that?
0:33.4	Why don't you go ahead and call Earl and Sanders here in the Pittsburgh area?
0:36.4	They do the best work you can possibly get for divorces.
0:38.8	And I heard, anyway, sorry, I heard an advertisement on NPR for like a seriously hardcore.
0:43.3	Like, we specialize in very challenging divorce settlements and kids and things like that.
0:48.4	And I was like, oh, my goodness, NPR advertising.
0:51.2	Look at this.
0:51.6	Go.
0:52.7	This is the Fizzle show, everybody. And we are actually talking
0:56.4	about families, not divorces, not law and lawyer stuff. We're talking today about what it's like
1:03.3	to run a business as a family or as a member of a family. Okay? When you're designing a business,
1:10.1	you're living in the business world,
1:11.7	and you're like, you're like, what do, how do I need to change me
	...

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