Episode 312: Loss Aversion: How Fear of Missing Out Shapes Our Choices

Habits and Hustle

Jen Cohen

Entrepreneurship, Education, Self-improvement, Health & Fitness, Business

4.5 • 818 Ratings

🗓️ 19 January 2024

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ever wonder why we fear loss more than we crave success? The answer is loss aversion. In this bonus episode of Habits & Hustle, I dive into the power of loss aversion and its grip on our daily decisions - from the subscriptions we can't let go of to our relentless gym commitments. I dive deep into the tactics businesses use to play on our fears and keep us hooked. Whether you're an entrepreneur looking to craft irresistible campaigns or a savvy consumer aiming to make smarter choices, this episode is a game-changer for you! What we discuss: (02:19 - 04:09) Psychological Marketing Technique (08:50 - 09:56) The Power of Fear in Sales (13:22 - 13:38) Loss Aversion Technique for Marketers and Customers Thank you to our sponsors: Go to www.hbr.org/subscriptions and enter PROMO CODE: HABITS to learn more about this great opportunity to help manage your career and business. Find more from Jen: Website: https://www.jennifercohen.com/ Instagram: @therealjencohen Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagement

Transcript

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0:00.0	Hi, guys. It's Tony Robbins. You're listening to Habits and Hustle. Crush it.
0:07.4	Widely acknowledged as the leader in business leadership information, Harvard Business Review,
0:12.4	provides information, tools, and practical advice on leadership, management, and strategy
0:17.9	through the HBR.org website, their print publication, and their podcasts.
0:23.5	The site HBR.org is updated with great new business management articles daily and includes
0:29.6	key insights to those interested in practical advice for better business management.
0:34.6	Some examples of recent articles that I really got a lot from are organization
0:39.1	change, what's derailing your company's transformation, and another one called decision
0:44.4	making and problem solving, leaders framework for decision making. Plus, HBR produces a number
0:50.7	of leading business podcasts from HBR and leadership to HBR Ideacast. I'm telling you guys,
0:57.5	there's such great foundational information if you're trying to get a leg up on anything business.
1:04.0	While much of Harvard's business reviews content is available for free, after signing up at their
1:09.6	site, subscriptions to unlimited content start only at $10 a month.
1:15.6	Go to www.h.hbr.org slash subscriptions
1:21.4	and enter promo code habits right now to take advantage of this great offer.
1:32.1	Again, go to www.hbr.org slash subscriptions and enter promo code habits to learn more about this great opportunity
1:39.3	to help manage your career and business.
1:57.0	Hi, everybody, and welcome to another solo of habits and hustle with my foil.
1:58.3	Shawnee.
1:59.1	Hello, everyone.
2:00.2	So nice to see you.
2:02.6	I know it is. You know what Sydney said? What? She goes goes i haven't seen you in so long well she hasn't you've been very busy trying to save the world
	...

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