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The Mind Your Business Podcast

Episode 312: How to PIVOT in Your Business with Kim McCarter

The Mind Your Business Podcast

James Wedmore

Entrepreneur, Business, Businessmindset, Entrepreneurship, Entrepreneurialmindset, Management

4.81.8K Ratings

🗓️ 18 December 2019

⏱️ 47 minutes

🧾️ Download transcript

Summary

Before I used to be known for YouTube, and for being “the Video Guy.” So I’ve been asking about pivoting in business many times over the years. Today’s case study is with someone who has successfully pivoted and generated massive results when she did, and she’s going to share exactly how she did it. My friend Kim McCarter is an executive business strategist who helps black women entrepreneurs understand how to create massive time and financial freedom. Kim does this by getting them to think outside of the box, by getting more visible and by helping them release their cultural stories around money, which are all things that she has (and continues) to master on her journey!

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In the episode you’ll hear:

  • The BIG pivot Kim made earlier this year and what led to her making the decision to do it
  • What gave her permission to deep dive into the mindset piece of business
  • What happened once she got the courage to pivot, and the role that Business By Design played in the process
  • The doubts, fears and stories that Kim faced and overcame
  • The way she went back to basics with her offers, what they looked like and the amazing results she generated with them
  • How Kim realized who her ideal customer really is
  • What’s holding people back from pivoting and doing what they want to do in life and business

For full show notes and links, visit: http://mindyourbusinesspodcast.com/podcast/312

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to the Mind Your Business Podcast, episode number 3 12.

0:07.0

Today you're going to learn how to pivot in your business.

0:11.0

So, stay tuned. online, I've built my business to over $9 million in sales per year.

0:25.0

And this is the first non-business, business podcast that shows you how to apply the principles of spirituality, energy, and mindset to create true and lasting

0:37.0

success all from the inside out.

0:41.5

This is the Mind Your Business Podcast.

0:44.0

What is up, ladies and gentlemen, James Wedmore here.

0:49.0

Thank you so much for tuning into another episode here on the Mind of Business Podcast.

0:53.8

We're gonna get right into it today.

0:55.7

My good, good friend, extraordinary entrepreneur.

0:58.8

She's always awesome.

1:00.0

She's a powerhouse.

1:01.0

Kim Carter is on today, and we did an amazing interview slash

1:04.9

case study on how to pivot. For those of you who know me, however you perceive me

1:10.6

and whatever label or term, oh he's the mindset guy or he's the strategy

1:14.4

guy he's a scale guy or the teen guy whatever all the terms that you you label

1:18.0

I used to be the video guy and so one of the biggest questions I get all the time is James, how do you pivot?

1:25.6

How do you pivot?

1:26.6

I want to go in a different direction, I want to change our branding, or, you know, our

1:31.8

positioning, how do we do that it's a funny question because I just

1:35.3

tell people well you just do it but that doesn't seem to satisfy the curious

1:42.1

satiating needs of those who are interested in pivoting does it?

...

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