And there's also the kind of things that's like,

you know, the airlines themselves,

you know, they led on a lot of the kind of like

post-fortist developments in pricing algorithms

that have completely revolutionized modern rent seeking, right?

There's a kind of increase by the airlines on, you know,

an emphasis on like getting all that consumer data

and harvesting it into make more and more like

new segments of consumers.

We see this across other businesses, right?

And everywhere we see this now,

but it really started with the airlines.

And I think like kind of stepping back to,

there's the just general shudification of things,

that feeling that like everything is getting worse

even while people are telling you,

actually it's still the same.

So I think airplanes in particular are subject to that

because I mean, first of all,

and we'll talk about this probably some more later

classic June online right there.

But I mean, from our youth, I remember being,

...