Welcome to Decoding Sales, a podcast, we're an engineer.

That's me, Alex, and a salesperson.

That's me, Peter. Talk about the art and science of sales as it relates to life and business.

In this episode we're going to try something a little bit new and different.

We are going to do a quick hitter episode where we talk

about a controversial topic. In this case we are going to talk about cold prospecting

and how you should feel about it, both as a salesperson and a prospect.

So Peter, why don't you get us started? You came into this prep when we were talking

about what we're going to cover today, fired up and

raiding and raging to talk about this, post on LinkedIn about people who are

prospecting and how they treat the SDRs. So do you want to read us what got you going?

Yeah, so take a listen to this Alex. A Cybersecurity Executive posted this

of an SDR that has reached out to her. So she writes them,

unsolicited email sales pitch, me, no reply, Repeat six times.

Then, quote, I'm not sure if I'm reaching out to the right person.

Usually I talk to someone in vulnerability management.

Could you point me to the right direction?

I'm still not replying. Not because Could you point me to the right direction?

I'm still not replying, not because I'm the wrong person, but because if I am interested

in getting a demo in sales pitch, I'll contact their CEO or chief data scientists who I'm friends with. I know

sales is a tough gig but read the room. I'm not interested in asking me to

point an unsolicited sales pitch to a colleague isn't going to happen. So this got me really riled up.

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