Episode 304 | The Problem With Giving Too Many Options
She's Equipt with Jennifer Allwood | The Christian Business Coach for Women
Jennifer Allwood: Christian Business Coach
4.9 • 1.9K Ratings
🗓️ 7 November 2022
⏱️ 10 minutes
🧾️ Download transcript
Summary
If you offer a course, membership, or product of any kind... we need to talk! I see so many people offering their customers too many options! What I mean by that is too many options on the checkout page. Today we're going to talk about why having too many options is actually a problem, even if you think it's helping your customer.
Hit the highlights
[1:00] What do I mean by too many options?
[2:04] Why it's a mess
[3:03] Why too many options isn't serving best
[6:11] When they're overwhelmed you lose
[7:31] Keep it simple
Important Links
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Transcript
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| 0:00.0 | Well hey friends this is Jennifer and this is the Jennifer Allwood Show, the |
| 0:03.5 | podcast for women who want to find freedom in both their life and in their business. |
| 0:07.4 | I own a multi-seven figure a year coaching business. I'm also a certified life coach. |
| 0:11.9 | So I have the honor of helping thousands of women every single month make money in the online space |
| 0:16.4 | and help them to get unstuck from whatever is holding the back all without sacrificing their fate |
| 0:21.5 | or their family. In this show you're going to get the very best life and business advice |
| 0:25.9 | always with the dose of Jesus. So buckle in my friend. I'm so excited that you are here. |
| 0:31.7 | Well hey friends. Welcome back to the podcast. This is Jennifer and I'm excited to teach you |
| 0:40.6 | day something on episode three or four today. Okay so here is something that I want to chat with |
| 0:46.8 | any of you who are launching courses, you're launching memberships, you're launching |
| 0:50.8 | consultations etc etc etc. There are way too many people right now in the online space who are |
| 0:57.3 | giving their customers way too many options. What do you mean by that Jen? Okay well I don't mean like |
| 1:03.4 | different products because I have my monthly coaching group which is you know $47 a month. |
| 1:09.9 | It is every single month for seven plus years now. Okay so I have that. Then I have my eight week |
| 1:15.2 | long better way program. Then I have my masterminds. So I have different products. I'm not talking about |
| 1:20.0 | options like that. I'm talking about options when you get to the checkout page and you get to check |
| 1:26.1 | out page there's too many different things that you are making your client or potential client |
| 1:31.9 | think through when they go to checkout. For instance I know someone who has a monthly membership |
| 1:37.9 | and right now she's offering you can pay for the monthly membership a month at a time or you can |
| 1:43.6 | sign up for a year at a time and she asked me this week should I also offer the option of doing |
| 1:49.0 | quarterly or every six months and I was like oh no no no no no no no that just turns into a mess |
| 1:55.3 | and I'm going to tell you why it turns into a mess. Number one I want to talk to you about how it |
... |
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