So what subway was able to provide to Walmart was something that's called the health halo now listen

I've been to heaven a bunch of times. I've known so many fucking angels in my life. You saw Jesus. I saw Jesus cry

It was crazy. Wait, what's the kids doing again?

Colton burpo. Yeah, I fucking me a cold burpo

We are it would do I have a whole I have a whole plan for us to do like not just Colton burpo

But I know we got to do the all the live live live books. We got to do the live books. Yeah

Well, we

There's a couple angles that we could take but I think the lie books. I don't know what that is books that are lies

Oh, like books that someone made up. Oh, yeah, so there's so many. We thought we'll discuss

Absolutely the Bible, but the health halo effect that well new testament but the old testament through

The health halo effect that subway was able to put over Walmart was the same health halo that subway had over

It's little green and yellow hat now you might ask praise what is a health halo

That's basically where it's not a very complicated concept where your food is essentially seen as healthy, right?

So because of Subway's advertising campaigns, right and so much of it was about like you know

Six grams of fat like low fat foods and then of course when they once they rolled Jared's funky ass out

You know like look this guy lost all this weight eating our product

Which is by the way a pretty radically different strategy than most fast food corporations had to advertise their product, right?

So not only do you have that like pretty immediate divergence in advertising tactics with subway and these other you know

These other companies you had a healthy advertising campaign

so I read a few studies to this effect and there's a quite a lot of literature out there about the health halo effect

But particularly in relation to subway and in one study that I think sums up the way a lot of these are run and the results of a lot of the other ones

Are for instance they took people who are regular diners at subway, right?

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