Episode 292: How to Name Your Business

The Fizzle Show

fizzle.co

Entrepreneurship, Business, Careers, Freelancing, Marketing, Small Business

4.8 • 648 Ratings

🗓️ 6 November 2018

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

I want to show you a method to get away from the gross, subjective confusion that clouds your business name decision making.

You’ve felt that cloudiness if you’ve ever tried to name a business before.

I was recently with a group of people trying to name their real estate company. We spent several hours talking about options, took a break, and then someone came up with another name idea and the conversation started all over again.

No decisions being made, no progress, no clients being helped or revenue coming in… just a handful of name options and no way to decide which idea is best.

We all get like this when it comes to naming our business. A list of several ideas, a bunch of subjective opinions and the immense pressure of deciding.

So, we created a simple worksheet to help you. The Name Evaluation worksheet below will introduce you to 10 categories that will help you get out of the clouds and into a business name that will grow with you.

Transcript

Click on a timestamp to play from that location

0:00.0	Hello and welcome to the Fizzle Show!
0:07.0	What is up, everybody?
0:11.0	Ladies and gentlemen, boys and girls, it is the Fizzle show.
0:15.0	Why fizzle when you can fazzle? Why fuzzle when you can fuzzle?
0:19.0	That's what I always say. What is this, a Dr. Seuss book?
0:22.1	I don't know.
0:23.5	Redfish, bluefish.
0:25.0	Speaking of redfish, have you ever...
0:27.6	I had nowhere to go with that.
0:29.1	If you're building a business, you're in the right place.
0:31.6	I don't know.
0:32.0	I was going to try to connect some sort of like the...
0:35.6	I don't know. some sort of like the the my brain is like a jumble of dr sus and like kids books and so i got a lot
0:42.6	of metaphors there i could go with but that's not what matters right now because we're going to
0:46.9	drive the point home that what we're getting into here is the stuff that is essential and important
0:53.6	challenging real effective incentive here is the stuff that is essential and important, challenging, real, effective, inspiring for
0:59.3	real business builders, a modern business builder. Now, it used to be that you needed to raise
1:03.8	money. You had to get all this capital. You had to talk to your bank and get a loan. You had to
1:09.4	find a place, like a brick and mortar place, to set up a business.
1:12.9	All that's changed now.
1:14.6	All of that has changed.
1:15.5	Like if you have a Facebook account, you have a business.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from fizzle.co, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of fizzle.co and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.