Episode 290 | The Keys to a Successful Vendor Business in 2022 with Nell Stortz
She's Equipt with Jennifer Allwood | The Christian Business Coach for Women
Jennifer Allwood: Christian Business Coach
4.9 • 1.9K Ratings
🗓️ 19 September 2022
⏱️ 23 minutes
🧾️ Download transcript
Summary
Let's talk about what's happening now in vendor markets! Our economy has shifted but vendor markets are still popular as ever! Today I'm talking with Nell Stortz as we discuss the episode she and I did a few years ago (episode 89) and how vendor markets have changed since then. We'll talk about what's working, her 'secret' formulas for show success and the keys to a successful vendor business PLUS Nell will catch us up on what she's doing now! (Hint, hint: I talk to her alllll day, every day!)
Hit the Highlights
[03:00] Ebbs and flows of vendor markets
[03:40] The secret formula to setting income goals for shows
[04:41] The last bulldog phenomena
[07:45] Many owners in the industry are shifting into online sales and email list building (in addition to vendor shows!)
[09:14] Pay yourself a consistent amount
[10:15] What all vendors should be doing at every show
[15:30] What is the key to being a vendor owner? (Hint: It's ensuring that your income isn't ONLY dependent on vendor shows…add revenue streams!)
Important Links
If you want to learn more about the multiple revenue streams Nell kept talking about, go to betterwayprogram.com for all the details!!!!
👉🏼Ask Me!!
Go ahead! What would you like to ask me!? I'm going to be doing a thing...I'm answering your business-related questions on upcoming podcast episodes and would love to invite you to leave me something you might be wondering about or struggling with in your biz. Go to JenniferAllwood.com/ask and leave me a short question...and then listen for your question to be answered on an upcoming episode!
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Transcript
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| 0:00.0 | Well hey friends this is Jennifer and this is the Jennifer Allwood Show, the |
| 0:03.5 | podcast for women who want to find freedom in both their life and in their business. |
| 0:07.5 | I own a multi-seven figure a year coaching business. I'm also a certified life coach. |
| 0:11.9 | So I have the honor of helping thousands of women every single month make money in the online space |
| 0:16.5 | and help them to get unstuck from whatever is holding the back all without sacrificing their fate |
| 0:21.5 | or their family. In this show you're going to get the very best life and business advice |
| 0:25.9 | always with all the dose of Jesus. So buckle in my friend. I'm so excited that you are here. |
| 0:35.6 | Well hey there friends it's Jennifer this is podcast episode number 290 and I'm here with |
| 0:40.8 | Nell Stortz. Hello Nell. Hello. I haven't talked to you in so so long. |
| 0:47.6 | She means about five minutes. So one of my claims to fame in life is that I was on your podcast |
| 0:53.9 | years ago. And there are going to be people that remember that. Is that |
| 0:58.7 | was it episode number 89? It really was. And we still want to make this like opt 10 |
| 1:04.9 | years. This should have been 289. This should have been 289. What are we thinking? |
| 1:11.5 | That's why we wanted to redo this because the podcast that you and I did years ago was |
| 1:15.9 | literally is still one in the top 10 downloads of any podcast I've ever done. And I've done |
| 1:21.8 | a whole lot because not only have I done 289. This is 290. But we also had all those Monday fire. |
| 1:26.4 | So I've done at least another 150 past that. So congratulations on being one of my people's |
| 1:32.2 | like most fantastic, most well loved guests. Also Nell works for me full time. I'm a totally |
| 1:40.6 | different person. So at the time I was just running a business. I had a brick and mortar. I did |
| 1:46.9 | vendor shows and through a lot of great events and you know happenings of the Lord. I am now |
| 1:55.7 | your director of sales and marketing. I've worked for you all the time and have been for |
| 1:59.6 | several years now. So I love having you and I'm so glad that you were here. All right. So let's talk |
... |
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