Our most recent episode of Inside Trader Joe's went into great depth about our

tasting panel process. That big final hurdle before a new product is approved to, as we say,

come in to your neighborhood Trader Joe's. The tasting panel, it's like a final exam for each

product, and you could think of this many episode of our podcast as their graduation ceremony.

Please hold your applause until all the graduates receive their certificates. As we go inside Trader Joe's,

welcome to another of our short shopping list episodes. I'm Tara Miller, Director of Words and

phrases and clauses. And I'm Matt Sloan, the marketing product guy. Now just about everyone in every

type of business has had to make adjustments during this pandemic. But we're proud that Trader Joe's

maintained a commitment to developing new products to giving you that sense of discovery on every

visit. So let the discoveries begin. All right, hold on, I'm just organizing. I don't even know where

to start. There are so many new products. What's purple on the outside, creamy white on the inside,

and makes a great chip? Donny Osmond sucks. No, almost Murasaki sweet potatoes. They're not the normal

sweet potato. They're not the bride or sweet potato. They're paler in color, and flavor-wise,

I'm going to say that they're kind of like a roasted chestnut, not an obnoxious kind of way.

But in a nice way, like it's this nutty sweetness, these are great chips. But wait, Matt, we sell

Murasaki sweet potatoes in our produce section, don't we? And when we can get them, these are delicious,

sweet potatoes. People love them. They're great for you. You meant these sweet potatoes themselves. You

didn't mean in chip form that these should be considered some kind of health food. Okay, these are

potato chips, full disclosure. Right. So they come with all the caveats that regular chips do.

Sweet potatoes themselves, really good for you. I will stand by them. Those are probably in the

store already. I think those are coming in at the beginning of September or something like that.

And they are limited because there's a limited number of these potatoes that can be made into chips.

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