Welcome to Decoding Sales, a podcast where an engineer that's me Alex and a salesperson that's me Peter talk about the art and

science of sales as it relates to life and business in this episode we are going

to talk about the competition we like to talk a lot about

authentic selling and building relationships but how do you do that when there's

somebody else wooing the person you are going after? How do you position yourselves against them and build a

relationship without coming off as aggressive or obnoxious while still navigating

that dynamic? Peter has led a lot of deals where there is competition. so he's going to unbox and

demystify for us how to maintain an authentic sales process in the face of

competition how to navigate the competition and ultimately how to get that deal.

So if you're a founder facing competitive bidding situations or a

salesperson who wants to get some more insight into how to handle competition,

this episode is for you. We're going to dive deep into

Peter's experiences dealing with competition real quick, but before we do that we

want to give a special shout out and thank you to our sponsors at Sales Room. Sales Room is a platform

designed from the ground up to support selling. It's the only video conferencing solution

that helps sales people break through.

Peter has been exploring it at Twin Gate.

He's a big fan and we are really excited for their beta launch.

So please go to their website salesroom. for their

website, salesroom.com and sign up to be a beta user.

Well, Peter, let's dive into this episode.

I am so excited to hear about competition

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