Hey, podcast, listener.

Even if you are alone in your entrepreneurial journey, know that today, right now in your earbuds,

you are joined by thousands of entrepreneurs from all around the globe seeking to grow better,

more profitable, location independent businesses.

If you'd like to learn more about what we do and download our entire back catalog, check

out tropical MBA.com.

Hey, happy Thursday morning.

I hope you're doing well.

I'm pretty excited about this one.

This is why it's so nice to be a podcaster

because you get to reach out to people like Patrick McKenzie and, you know, we went long for him this

week. I had a gazillion questions. We went long form like a calzumius.com blog article if you know

what I'm talking about. Patrick McKenzie from calzumius.com has been one of my favorite bloggers for over half a decade.

That's like six or seven years now. I've been reading his blog. He writes long-form pieces about the

experience of starting bootstrap software businesses. And he does so in an incredibly articulate way.

And not only that, but Patrick is an expert at optimizing

for non-cash currencies. We're going to talk about what that means. This used to be called

the Lifestyle Business Podcast. I really admire entrepreneurs who are willing to optimize their

businesses and their lives for what they want out of them and not what Silicon Valley says

you should want out of them or other startup gurus say you should be doing. In this episode,

we dig deep into Patrick's business philosophy, how he's built a powerhouse blog that's followed

by some of the most influential people in the industry. We talk about his expertise around conversion optimization and email marketing.

...