Erseh Ahmed is a chartered accountant and author who recently released a book, The Finance Playbook,

which is essentially a book to help anybody who runs a high-growth business or a tech startup, or anybody who to be honest is on any

part of their business journey to understand how to best create a finance department

without all of the trial and error and mistakes of what many people make when they're trying

to sort the finances of their business out. As you've used his experience and his wealth

of knowledge to write the book in really simple terms so definitely something that's

recommended we speak about all things finance and trying to understand that world of

like taxes and running a business as if actually focuses highly or more specifically on kind of

of tech start-ups and businesses that grow very fast often seeking investment of large sums of money and so it

was great to be able to sit across the table from him and speak to somebody who is really well both educated and

experienced in the world of finance and have a discussion. So I think you guys have enjoyed

this episode this is episode 271 of Freshly Grounded with author and accountant Asip Ahmed.

Enjoy.

And welcome to Freshly Grounded, the brand new podcard.

Well it's not exactly brand new anymore, is it? the Podcasts. That's better.

Created by best friends, Faisal and sad.

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freshly grounded.

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Best friends Phaisu and sand

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