Hey friends, this is Jennifer and this is the Jennifer Allwood show, the podcast for women who want to find freedom in both their life and in their business.

I help women find the courage to fulfill their calling in life without sacrificing their faith or their family.

In this show I give you my very best life and business advice, plus bring you world class guests and give you a healthy dose of Jesus every single time.

So buckle in my friend, I'm so excited you're here today.

Well, hello, my friends. It's Jennifer here. This is podcast episode number 242.

We're going to be talking today about creating your customer avatar or maybe you want to color your ideal client.

And we're going to talk about how you create her and why you want to do that.

It's so important for so many reasons to know who you're trying to sell things to or how you're going to position things to her.

It's really hard to sell your products to people if you don't know who you're trying to sell it to.

It's very hard to understand the lingo of what to put on your emails and your face because if you don't know who your avatar is.

So that's what we're going to be talking about today and I'm excited and real quick, I'm just going to read a real fast podcast review from Karen Kinzinger.

And she says I love how Jennifer integrates her faith as well as her business is not afraid to let it all shine through.

We need more podcasters like this. Well, thanks Karen.

I appreciate you. Thank you so much for just taking a second to go leave a review. We see the reviews reviews matter.

I know that sometimes people are like, you know, you you give a lot in the podcast. What can we do? Just share the podcast and leave a review like that is a winner winner chicken dinner for us.

So Karen, I just bless you. I think you're taking the time to write that and for your kind words and just pray that you sense God's goodness in your life and just want you to know we're super grateful for you in Jesus name.

So all right, let's talk real quick about your avatar or your ideal client. We have actually named our ideal client and her name is Laurel. We actually had my friend Laura Meyer helped us name her, but here's some of the things that you need to know about your ideal client.

Okay, when you're thinking about the thing that you are selling the product that you have or the service that you have or the course that you have or the membership group that you have.

I want you to think of who the perfect person would be to be in there. Now will there be outliers? Of course. Yes, I, you know, mostly have like women in my coaching group have I had some men I have.

Yes, I love selling to people who are trying to make money online. But have I also had people come through my coaching who, you know, are brick and mortar people for sure. And so there's always going to be outliers.

I want you to think of your perfect person, not like but she might have this and she might have that and she might have this. Okay, here's some things that I want you to go through if you want to write these down.

Number one, who is she? What does she like to do? Where does she live? What does her life look like? You know, is there a particular age for her? What are some of the things that she's currently doing or going through in life? What are some of her interests? What does she have for like values and goals?

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