Hey there, it's me, it's Phil. Welcome back to the podcast. This is Phil Vichers. This is Phil Vichers Podcast. I am here with

Skyjitani. Mary Christmas Phil. Mary Christmas. This is um, how many days before Christmas?

Six. Six. And then when they're listening to it, it'll be five. And can't you tell from what we're wearing? We're festive!

Yeah! I'm wearing gray and black checks. And I'm just black. Black. Black. Yeah. That's more, it seems more good Friday. This is, this is Holy night. Oh holy night. Okay. Well I'm gonna do this. My head is the star.

Christian's not here but we do have a guest for who we will introduce shortly. Hey it's a podcast. What do you know? Hey it's a podcast. Here we got video. Hey it's a podcast. It's a

Phil Vichers Podcast right here. Oh we'll talk to Sky but not Christian too because she's not here but there's a guest named David here for you. And it's Christmas time. Maybe Santa will swing by. Do you think Santa will swing by at any point in the show? No. Okay. Hey it's a podcast. It's a Phil Vichers Podcast right here. The Phil Vichers Podcast starts right.

You know why? Why do you think that? I think because we're both on the naughty list. Really? Yeah. Why do you think? Is it for the same reason? I would be for different reasons. I think we're on the naughty list because we talk too much about politics lately. And we need to cut it out because some of our listeners don't like it.

Although we had a very good month. What's our mission? Yeah. We did have a very good much. We broke 100,000 downloads this month. Thank you listeners. First time ever. Yeah. And that was like double from like four or five months ago. Yeah so the election was actually good for us. Yeah which is weird. We had the Trump bump. A lot of people got cranky from all the Trump talk but more people listened. What do you do with that? I think we found the silent majority. I'd not sure what that means.

It works for politicians. We want our own silence. Say that. Yeah in other words it may not mean anything but I have followers. You just don't see them. Okay or hear them. Okay. Our guest today is Dr. Reverend. Are you either a doctor or a Reverend? Neither. Could you become one before the end of the show? Yeah if we found the right website. Very quickly. Can we have your credit card numbers? So we're going to

turn you into a doctor and or a Reverend. Okay. David Kinnaman. David Kinnaman is the president of the Barnard Group. The researchers of all things. Christianie. Is that what it says on your card? Exactly. Okay. The trademark. So you can't use that again. That's. Don't you want to hire a fill for your brand development? All things. Christianie. So I have a couple of stories. A couple of news stories that I thought David could have fun speaking into. Which are research.

Related related to people doing research but they're not Barna research. No none. Barna. Well that's kind of odd. So he might say oh that was that's terrible research. You can't. That's in valid and I think it's kind of awkward that we're asking David to comment on other people.

His competitors research. No they're all they're not well pew. One of them is from pew. Do you consider pew a competitor? Not really. Do they do research for hire? They just do their own research.

No they just do their own research. They have I think they're connected. They have like an underground pathway to four knocks where they just take.

They take gold at four knocks and they just spend it on research. Yeah. They don't have any problem funding and they work. And you're like a you're like a research vigilante.

Right. You'll just. Well that sounds like he makes up research for anyone who wants it. He'll do research. That's what pastors do.

Oh great. We have a tendency to pull stats to justify our. There we go. It's just what we do. A friend of mine. Actually also a friend of yours who used to work at my company. Big idea in the day.

Had as his signature on all his emails. And I'm not sure why he thought that everyone inside the company needed to see this every time he emailed.

Most people use research like a drunk uses a light post more for support than illumination.

Is that on your business cards David? It will be starting. I'll send it to you. Okay. It's it'll be on my signature line. Anyway, first story. Okay. Okay. Yeah.

I know. I think it may. It may have been a subtle jab against the new round of executives who had come into marketing and sales who wanted to research everything.

I think so he was a passive aggressive. Yes. That's what you're saying. I think it was. Okay. I'm curious to know who this mutual friend is. But

we're constantly trying to find ways. Researchers love to take every ounce of joy you might get out of your work and analyze it today. Yeah. Until it's gone. And there's no joy left to analyze. It's like Germany. How many Muslims are in America?

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