Welcome to Decoding Sales, a podcast for a salesperson. That's me, Peter. And an engineer, that's me Alex, talk about the art and science of sales as it relates to life and business.

In this episode, we're going to build on a previous topic that we covered, which is setting up your CRM and go beyond the CRM beyond Salesforce into the whole

fleet of other tools that will help you close deals faster and close more deals.

It's a head spinning space, there's a lot of tools out there, so we're going to demystify it and tell you as an early

stage founder or a sales leader what to look for from your tools, what's out there,

and help you make the most of your pipeline.

Before we get into our content today,

we do want to say a word from our sponsor.

We're excited that Momentum.io

is our first decoding sales sponsor. This is a big decision for us. We want to make sure that any

sponsors that we have are great tools that will actually help real people and real world

situations.

So Peter, I know you were excited about momentum,

you've used them personally.

Can you tell us a little about why you thought they were a great fit for our audience

and we were willing to say yes to this opportunity?

Yeah, I think with enterprise sales now being mostly virtual,

it's extremely hard to collaborate and to accelerate the deal

process when you can't just tap somebody on the shoulder.

And Momentum was one of those tools

within our sales stack that really helped us facilitate that

in a remote first world.

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