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Yeah, buddy, happy Thursday morning. It's a tropical MBA podcast.. This one's at tropical MBA.com slash services.

Today, I'm my good friend, Damian Thompson.

We've been friends for three years.

Lynchpin.net's the name.

Marketing automation services is your game.

Nice.

I love when you put the radio voice on.

I get all excited.

Today we're going to talk about the rise of product-tized services in our digital nomad community. You know, I believe in product-tized services like what you're doing at lynchpin.net. We're going to do a deep dive into that. Of course, in the show, we've talked a lot about, know john mcintyre we've talked about ben

kruger and authority engine dot com those types of productized services are really catching

on we'll talk about dan norris too at wp curve there's a lot of this kind of thing going on and i

think it's a great business model for people looking to get into the entrepreneurship game i don't like

people who are running to sass you were just saying before the show. Let me know. Why is this a better model than running right to SaaS? Yeah. So I think that the whole idea of like productizing your services is the second step because the first step is you have to get a skill set good enough. You can charge money for it. So whether that's copywriting or sales or whatever, you have to learn a skill you can do. The problem of SaaS is... And this is a problem with hard goods products too, potentially. Sure. Well, I think SaaS and hard goods, your cat furniture, you know, it was an idea and ideas are bullshit, right? So I'm going to have this great idea and then I'm going to parcel all the work out to other people to actually do the hard work, and I'm going to make billions of dollars.

And I'm going to pay a bunch of other people who have the skills.

Right.

And really what you want to do is go get a discrete skill in something that people are willing to pay for and then figure a way to turn that into a product. I think that's a great model. Now, okay, so we've got a news segment and everything. we've got a bunch of but let me just ask this what about people who say oh yeah dan you advocate

...