Episode 220: TMBA 220: Thoughts on Email Marketing (60% of Our B2B Customers Open Our Emails on Mobile!)
Tropical MBA: Entrepreneurship & Founder Lifestyle
Dan Andrews; Ian Schoen
4.9 • 527 Ratings
🗓️ 28 November 2013
⏱️ 27 minutes
🧾️ Download transcript
Summary
http://www.tropicalmba.com/email/ http://www.tropicalmba.com/email/ In the process of launching and iterating on Valet Up, our new SaaS app developed for valet companies, Ian and I have been working on refining our email marketing strategies and how we can snag some extra customers and improve our closing average. On top of this, an email came in from Mark from...
Transcript
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| 0:00.0 | Hey, podcast, listener. |
| 0:05.1 | Even if you are alone in your entrepreneurial journey, know that today, right now in your earbuds, |
| 0:09.7 | you are joined by thousands of entrepreneurs from all around the globe seeking to grow better, |
| 0:14.9 | more profitable, location independent businesses. |
| 0:17.8 | If you'd like to learn more about what we do and download our entire back catalog, |
| 0:23.0 | check out tropical MBA.com. |
| 0:29.9 | Yeah, buddy, happy Thursday morning. It's a tropical NBA podcast. I am joined by my buddy on a beach. |
| 0:36.7 | On Fuquick Beach, man. You're actually on the beach. |
| 0:39.0 | Is it true? I'm actually on the beach in Fukukuk. And now I see the other side of it. |
| 0:44.5 | Because it used to be me calling you on a beach and we end up spending three hours trying to get the |
| 0:48.4 | podcast going. That is your life today, my friend. It's awful. All I hear is banging on in the |
| 0:53.6 | background and grills go on and guys |
| 0:55.6 | jumping in causing a ruckus. I totally understand what you had to put up with brother and I appreciate |
| 1:01.1 | it. We had a couple false starts with this one looking for the Wi-Fi's and everything, but, you know, |
| 1:05.7 | I guess that's the tropical in the NBA. Speaking of which, this one can be found at tropical MBA.com slash email. |
| 1:13.6 | We are going to be talking today about concrete lessons that we learned from a recent |
| 1:18.7 | mailing campaign that we did for valetup.com, our new startup. |
| 1:22.9 | So we're just going to get into the nitty-gritty and try to show some of the mistakes |
| 1:26.5 | that we made, some of the mistakes that we made, |
| 1:28.3 | some of the things that we did based on our previous experience and what we would do if we could |
| 1:32.0 | do it all over again. First, Ian, we're both on the road. Last week, I came down here to |
| 1:38.3 | DeVal to attend the DC Junto, and I think we had nine or ten guys absolutely awesome and then this weekend the |
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