Episode 21: Ruth Zukerman, Co-Founder Flywheel Sports

Hurdle with Emily Abbate

iHeartPodcasts

Health & Fitness

4.9 • 1.4K Ratings

🗓️ 24 September 2018

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

Having “co-founder of SoulCycle and Flywheel Sports” on your resume is kind of a big deal. This week, I sit down with Ruth Zukerman, Creative Director of boutique cycling favorite FlyWheel Sports. After her 1996 divorce, the former dancer and aerobics instructor felt lost and took to the Spin bike. Soon, she became an instructor and was approached by a rider about starting a company of their own—SoulCycle. In 2009, she left to start FlyWheel—which currently has more than 40 locations across the country. In episode 21, she explains why she still teaches classes despite her demanding schedule, and offers advice for making the hard calls in business. We close things out with a little visualization exercise that’ll have you ready to conquer any hurdle that comes your way.
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@flywheelsports
@ruth_flywheel
@hurdlepodcast

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Transcript

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0:00.0	Hey, hurdlers, Emily Abadi here. Welcome to another episode of Hurtle, fresh off the plane from Vancouver.
0:09.2	I went to Canada to run Lulu Lemon Seawee's Half Marathon over the weekend, and I'm kind of embarrassed to admit this, but that was my first time crossing the border.
0:18.1	Anyway, it was absolutely gorgeous up there, but also admittedly a huge mental
0:22.4	hurdle for me. Earlier this year, I ran the Boston Marathon in a complete and total downboard,
0:28.4	so of course, why not keep the trend alive for my first race since Boston? It definitely rained
0:34.4	there the entire time, and I just kept telling myself all of the mantras.
0:37.8	Like, you've got this, you're strong, you're capable, you can do it.
0:41.7	I ended up running a half marathon PR pace, so pretty happy about that one.
0:48.4	Quick shout out to the sponsor of this episode, Athletic Greens.
0:52.0	I was writing a story about morning workout warriors for GQ a few months back, and a guy
0:56.5	named Jordan told me about this awesome whole food greens powder supplement that's equal to
1:01.2	12 servings of fruits and vegetables that he swears by called Athletic Greens.
1:06.1	From the first time I tried it, just shaken up with some water, I was hooked.
1:10.3	They're offering a special
1:11.6	deal to hurdle listeners for 20 free travel packs, a $99 value with your first purchase.
1:18.8	Just go to athletic greens.com slash hurdle to claim it. No code necessary. Again, that's
1:24.4	athletic greens.com slash hurdle. Today, I sit down with Ruth Zuckerman,
1:29.9	co-founder and creative director of Flywheel Sports. After her 1996 divorce, the former dancer
1:36.2	and aerobics instructor felt lost. She worked through the difficult time with the help of
1:40.8	indoor cycling classes at the old Reebok gym on the Upper West
1:44.2	side. And it was there that she transitioned from writer to instructor. In today's episode,
1:49.9	the mobile talks about a client that approached her with an idea that eventually turned into
	...

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