Episode 209: TMBA 209 : How to Effectively Use Google Adwords
Tropical MBA: Entrepreneurship & Founder Lifestyle
Dan Andrews; Ian Schoen
4.9 • 527 Ratings
🗓️ 12 September 2013
⏱️ 36 minutes
🧾️ Download transcript
Summary
http://www.tropicalmba.com/adwords/ http://www.tropicalmba.com/adwords/ Today Ian and I sit down with the one and only Dave Huss to talk about generating paid traffic to your site. With so many recent changes in advertising platforms and capabilities to come, this episode is full of marketing avenues you should be using in your business. On the show this week: Why...
Transcript
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| 0:00.0 | Hey podcast, listener. |
| 0:05.1 | Even if you are alone in your entrepreneurial journey, know that today, right now in your earbuds, |
| 0:09.7 | you are joined by thousands of entrepreneurs from all around the globe seeking to grow better, |
| 0:14.8 | more profitable, location independent businesses. |
| 0:17.8 | If you'd like to learn more about what we do and download our entire back catalog, |
| 0:22.9 | check out tropical MBA.com. |
| 0:35.2 | Yeah, buddy, it's the Tropical MBA podcast with the boss man, the CEO of our final organization, |
| 0:40.5 | and another boss you might have heard of before. |
| 0:42.1 | Dave Huss, the guy who's been running a lot of our paid traffic campaigns for the past few years. |
| 0:47.6 | Now, this one is a little bit dry. |
| 0:52.0 | Maybe you might think it's dry, right? |
| 0:54.0 | A lot of bit dry. But we're talking |
| 0:55.3 | about money here. We're talking about big money. That's why we brought Dave Hassan because we've been |
| 0:59.9 | seeing some incredible results with our paid advertising. Now, why should we care about paid advertising? |
| 1:04.3 | What are the benefits of learning about this stuff? Because a lot of the things that we're going to |
| 1:09.0 | talk about on the show are pretty complex. and they're not easy to implement necessarily. |
| 1:26.7 | So what are the key reasons here? Number one, organic is dying. What does that mean? Wow, we're jumping right into it. Who needs paid traffic? What do you want to do? You want to do the news or something? There's a couple people that need paid traffic. People with products. |
| 1:28.0 | I'm not driving paid traffic to my blog yet. |
| 1:29.9 | I don't have, you know, right? do the news or something? There's a couple people that need paid traffic. People with products. I'm |
| 1:28.1 | not driving paid traffic to my blog yet. I don't have, you know, right? You don't have a blog. Right. So you got to have a product. You got to be selling something to have paid traffic. So I just want to say that. So a lot of the reason we got e-commerce sites. So we're driving paid traffic to our sites. I'll say this. If you are |
| 1:45.9 | investing in SEO, but you're not investing in paid traffic, I think you're crazy. Challenge me on this, right? |
| 1:52.9 | Someone write to me and say, I only invest in SEO, but I don't invest in paid traffic, because here's a thing. |
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