<p>Listen, there is a TON of competition in business today. The internet, which enables all of our personal businesses like never before, also makes it so now you compete with the entire world. But, we have a powerful tool at our disposal: specialization, focus, narrowing our target market, [aiming at a smaller business niche]. Now, if you’re already selling a bunch of product successfully — if your storehouse and bank account is full! —&nbsp;well then, you probably don’t need to specialize any more… it’s working, you’ve got it, well done. But, for many of us — especially those of us who are still getting our businesses off the ground —&nbsp;specialization, aiming at a smaller niche, focusing on a more precise target market, can make all the difference in getting your business flying, getting found, producing revenue. A great niche can help you: - get that difficult and necessary initial traction because your business is more remarkable to specific group of people. - resonate powerfully with visitors when they land on your website, blog, podcast, workshop, etc., because you’re “speaking their language.” - resonate, again! It can’t be overstated how important it is to be able to connect deeply with your target customers through your marketing materials; focusing on a more specific niche can make all the difference here. - come up with easy and effective marketing ideas because you know *exactly* who you’re making things for. This is another big one! Especially if you, like most modern businesses, will rely on internet content for finding new customers. Basically, defining a target market and niche that’s both “specific enough” AND currently underserve in the world will help you with everything… literally. Show Notes: Fizzleshow.co/209</p>