<p>We’re willing to bet you’ve heard and read lots of talk about the importance of pinpointing your ideal client, identifying a target market and picking a niche. Maybe you’re even sick of these concepts? (It’s okay, you can roll your eyes a little!) You’re probably tired of hearing these buzzwords because they get thrown around way too often without much meaning attached to them. Rather than simply passing out the same old advice, we’re going to spend this episode breaking down what each one means, and what to actually DO with that info. So before you skip this one thinking you’ve heard all there is to hear about these topics, hear us out. Let us guess what you’re thinking right now. It might be something like: I don’t want to say NO to potential customers. Can’t I just work with whoever I can work with? I just want to [make my product/work with people/write what I want to write]. Why do I have to spend time on this when My Favorite Blogger/Podcaster “does it all”? What happens if I pick the wrong thing? We get it. Today we’re tackling all of these concerns, and we’re laying out what these ideas actually mean — and how you can use them to power your business. Show Notes: Fizzleshow.co/208</p>