Episode 208 | "Catalog Crazy"
blankSLATE with SaVon
SaVon Slater Inc.
4.6 • 592 Ratings
🗓️ 2 March 2023
⏱️ 52 minutes
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Summary
In this episode the gang discuss artists selling their catalogs, Devvon Terrell talks about owning your likeness as an artist. The cast talks about how to know when a girl likes you, SaVon gives important tips on navigating in the podcast space + More!!!
Transcript
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| 0:00.0 | Thank you for being here. |
| 0:01.2 | Now, I told you all on episode whatever, right? Because I don't know when this is coming out. It's fine. But, oh, you know what? This is how y'all can tell what episode. On a regular episode, look at my outfit. Right? Whatever, seriously, whatever episode that I said this on last, just matched outfits. But anyway, we was talking about something at the end of the pod. And I can't speak big money because if I ain't got that type of, I'm not there yet. Right. But I'm curious. None of us. I'm curious. Speak for yourself. Who's us? Reggie said, speak for yourself. You know the goes between singular and plural? What? Yes. |
| 0:38.3 | Yeah. I'm trying to pay attention to your bars right now. I'm like, make sure I don't go over my head. You gotta watch you. Something just kind of go over my head, but I have seen in the news, there's been a lot of people selling their catalog. Yeah. When I say catalog, I mean their entire discography, songs, singles, production. I think it started with publishing. |
| 0:54.3 | I think it started with publishing. I think it started |
| 0:56.0 | with songwriters and producers doing it. And now I'm seeing actual artists do it. So at the time |
| 1:01.4 | of us recording it, the last two, and these are like major, major, major fucking people. |
| 1:06.0 | Yeah. Justin Bieber and Dr. Dre. Both sold their catalogs to different companies, I'm pretty sure, or maybe the same. |
| 1:13.0 | I don't know, but for the same amount, which was $200 million. |
| 1:15.9 | I think it was a music journalist. |
| 1:18.2 | We have an artist, and we have a music savant, an encyclopedia to my left. |
| 1:24.0 | So I'm not as educated. |
| 1:25.8 | I want y'all to kind of educate me on why this is happening and what should we expect for the future. Two words. And Deb, I know you're about to go. That's okay. That's why I was like, I was like, I'm literally going to say two words. And I'm about to just let you go. Okay. Big business. You're right. You're right. So the rumor was because obviously I was trying to understand as myself, and I also got caught up in this vortex, |
| 1:46.9 | and I sold some of my own |
| 1:48.0 | catalog, and I was approached. And the number's just so astronomical that you just have to |
| 1:54.4 | kind of, not have to do it, but it just makes sense from a business standpoint. Let me explain. |
| 1:58.3 | So let's say, for instance, you have a piece of of intellectual property and that intellectual property brings you $2,000 a month. So let's say basically I'm talking about an album and now it is an intellectual property. Let's say the album brings me $2,000 a month from streams. Maybe in the first week it made me $100,000, but now it just makes me a modest $2,000 a month, right? Okay. Sometimes I'll get a little bit of a spurt when a movie decides to pick up that, a song from the album, that'll be like an extra 10K here and there. So let's say I'm making 2K a month off of a project. A label, excuse me, not a label, really a bank, because that's what a lot of these people I've been hearing are backed by, I'll explain that part. When someone gives you an amount that that album would have generated 8x, meaning it would |
| 2:40.2 | have taken me 10 years to get that amount from that project, that's when it starts to make |
| 2:45.2 | sense because now what I'm going to do is I can take that, let's say, a million dollars |
| 2:50.6 | that I would have made over 10 years. |
| 2:52.8 | I can take that a million dollars today and invest it and it'll make me $4 million. |
| 2:57.4 | So in that regard, it makes too much sense to, in my opinion, to sell your catalog and not hold on to a depreciating asset. |
| 3:06.1 | Because over time, that $2,000 a month, less people are going to be listening to that. So it's going to become $1,000 a month at some point. So what they're doing is they're buying our catalog eight times over what it would make in a year or and stuff like that. And it makes a lot of sense. You know, a lot of people are purist in that regard. Like I'll never sell my catalog. I'm like, hey, it's actually really smart business that a lot of people are doing. You know, if you believe in yourself from a business standpoint, you're holding on to a depreciating asset, or you believe this catalog is going to make more money later on. But realistically, if I can secure my family's future, which I heard DJ Mustard bring up, he was like, I believe in myself. I'll sell this catalog. And now I have, I'll start on my new catalog. And I believe that, you know, I'll secure my family and I'll continue to do what I'm doing and stuff like that. Do the numbers make sense to you that Dr. Dre and Justin Bieber can sell for the same amount? Dr. Dre started, what, the 90s? I don't know what's considered his catalog. I think, and I'm going to look it up in a second. I don't think Dre sold his entire catalog. I think he sold like two albums. It was like two albums. Jesus. That's a come-up. For 200, he sold two projects, that's it? Oh, shit. |
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