It's my favorite time of the week sneaking off for a half an hour to do the tropical MBA podcast.

This week it's going to be a real simple format.

I was super jazzed about this topic.

So I called the boss man.

And we sat down to have a spirited discussion about what it takes to become a producer.

And how his thinking on that has evolved over the years of course ian's had a

massive year in terms of what he's been able to ship and i'm working on a book right now so this

topic is near and dear to our heart if you want to read about all the links and things that

we mention in this episode you can go to tropical nbacom slash productivity. We hope you enjoy the show.

E man, here's a crazy little duality that I think I first read it in the millionaire fast lane.

Okay. The idea is this. If you want to be an entrepreneur, you have to produce.

Barring some very rare fringe cases, you basically get

compensated for what you produce in this world. You stop consuming. So it's like you stop

buying jeans and you start making jeans. It's pretty simple, right? Productivity, so production,

productivity is a measure of output per unit of input, right? So by design, if you're

consuming, you aren't producing, and therefore you can't be productive. Let me just stop you there.

I don't like this duality between consumption of information and production of information,

because you hear this all the time. I'm on information overload. I'm reading too many books. I don't

know how to act. I just, I call BS on that.

Look, it's not a duality. It is, it's like, of course, it's a truism. When you're eating cake,

you can't be producing fair enough. It doesn't mean you should stop eating cake. Have your cake.

What I mean to say here is that this is just an excuse that people use when they're not executing.

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