Episode 205 | Simon Freeman

the morning shakeout podcast

Coaching, Marathons, Sports, Olympics, Running, Ultrarunning

4.8 • 1.1K Ratings

🗓️ 13 June 2022

⏱️ 103 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

My guest this week, making his second appearance on the podcast, is Simon Freeman. Simon is the co-founder, editor, and publisher of my favorite running magazine, Like The Wind, a beautiful, quarterly, coffee table-style publication for runners, by runners. (Check out the conversation Simon and I had for Episode 13 here and learn about his professional and athletic background, as well as the origins of Like The Wind, which he and his wife Julie launched back in 2014.)

In this conversation, we mostly geeked out about all things publishing and media. Simon told me about how Like the Wind has evolved over the past four years, the exciting position the magazine is in right now, and where he and Julie hope to take it moving forward. We also talked about the current running media landscape and how it’s changed since our last conversation, the current state of Simon’s relationship with running (and the big goal he has on the horizon), and a lot more.

Learn more about LtW, buy a back issue or two, or sign up for your own subscription here. Enter the code MARIO in the discount code box at checkout and you won’t get a discount but you will receive a free set of Like the Wind postcards featuring some cool illustrations. In the interest of transparency, I am not getting compensated in any way if you use the aforementioned code. It is simply a thank you from my friends at LtW for checking out their awesome magazine.

This episode is brought to you by:

— Tracksmith is an independent running brand inspired by a deep love of the sport. Their Spring/Summer Collection is now available and features staples thoughtfully designed for training and racing hard in warm weather. If you buy anything on Tracksmith.com in the month of June, you can get free shipping on your next order, and support the Tracksmith Foundation, which helps give more people the opportunity to participate in Track & Field, by using the code Mario22 at checkout.

— Open is a digital mindfulness platform combining Breathwork, Meditation, and Movement. Let’s take a class together! Open is giving listeners of the morning shakeout 30 days free when you visit withopen.com/MARIO.

Click here for complete show notes, sign up here to get the morning shakeout email newsletter delivered to your inbox every Tuesday, and/or join our growing community on Patreon, where you'll also gain access to exclusive content like The Weekly Rundown, my Patreon-only podcast with Billy Yang, a live monthly Coaches' Corner discussion, and other perks that pop up from time to time.

Music and editing for this episode of the morning shakeout podcast by John Summerford.

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Transcript

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0:00.0	I mean, very early in the evolution, in the history of like the wind, somebody sent us a
0:10.8	message saying, one of the things I love about like the wind is you need a bookmark to
0:15.0	read it and we're like, that is perfect. Like the idea that you pick it up, have a read
0:19.8	with a coffee, put it down, pick it up again, but slow journalism, so when you and I spoke
0:26.8	for this podcast four years ago, we were still very much in that mission. What's happened
0:31.6	since, and this actually slightly goes back to the confidence thing, is that we've become
0:36.3	much more mission driven around tackling social issues through the lens of running. And
0:44.1	that is because we now know that we've got a platform, you know, we know that we're
0:50.4	reaching thousands, thousands of readers in 40 countries around the world. And with
0:56.2	that comes a, I think, an obligation to address some issues that really trouble us and
1:02.9	that we're really determined to kind of want to talk about. Confidence that we've got
1:08.0	better writers, we're able to tell these stories in a better way. And we've been super lucky.
1:20.4	Hey, what's up everyone? That was Simon Freeman. I'm your host, Mario Freyoli, and you
1:33.4	are listening to the Morning Shakeout podcast. Every week on this show, I try to glean unique
1:39.0	insights and uncommon inspiration from a wide range of personalities in an effort to help
1:43.8	you see what's possible through the lens of running. My guest this week, making his
1:48.8	second appearance on the show is Simon Freeman. Simon, who is the co founder, editor, and
1:54.5	publisher of my favorite running magazine. It's called Like the Wind. And it's a beautiful,
1:59.8	quarterly, coffee table style publication, four runners, by runners, first appeared on
2:05.2	episode 18. Check that one out. If you haven't already, and you can learn more about Simon,
2:10.6	his professional and athletic backgrounds and the origins of Like the Wind, which he and
2:15.0	his wife, Julie, launched back in 2014. In this conversation, we mostly geeked out about
	...

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