Episode 2: What It Takes to Birth Your Legacy Brand
Bucci Radio
Amanda Bucci
4.8 • 1.6K Ratings
🗓️ 29 May 2025
⏱️ 42 minutes
🧾️ Download transcript
Summary
If you feel like your current brand and business does not reflect who you know you're capable of being--that's a sign to refocus on developing your personal brand through developing yourself. In this episode, we have a honest conversation about why you might not be scaling that has nothing to do with your ability to execute a strategy. Legacy-level impact demands a deeper relationship with yourself, clarity of vision, and the right energetic container to hold it all.
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Timestamps
0:00: Why hiring scaling strategists might not be your next move
4:01: The first step to building your legacy brand
11:31: The next obstacle of becoming multi-dimensional, multi-passionate, and fully self-expressed
17:01: Why focus on your brand first, business second
24:31: The identity leap + the limiting belief that will pop up
32:01: Birthing something that lasts.
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In this season, Amanda is serving as a guide for creative entrepreneurs, visionaries, and guides to develop the internal clarity, standards, and trust in their intuition to become the leader their soul is calling them to be. Through personal branding, precise positioning + messaging, and developing a legacy body of work--Amanda's role as a mentor is to hold you to your potential and guide you through the sacred process of becoming.
Listen to the show:
Want support in creating your legacy brand? Learn more at amandabucci.com.
Transcript
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| 0:00.8 | Hello, community, and welcome back to another episode of Bucci Radio. |
| 0:04.4 | Today, we are chatting all about birthing a legacy brand and following your calling. |
| 0:10.6 | And really what it actually takes to do that. |
| 0:13.6 | And I've got a story for you to get started with. |
| 0:15.8 | So there was a moment in my business journey and my entrepreneurship journey, |
| 0:20.0 | where I knew and I realized that |
| 0:22.4 | hiring another business coach or scaling strategist didn't make sense. It wasn't my next move |
| 0:30.3 | because as much as I wanted to make more money and I wanted to scale and learn strategies |
| 0:36.5 | and tools to market my business and ways that |
| 0:39.9 | will attract more leads and all that stuff. I didn't want to scale something that didn't represent |
| 0:46.0 | who I knew myself to be. And at the time when I had this realization that I don't want to scale something that I've |
| 0:56.5 | already attempted this before, that isn't going to hold and represent my magic, my spiritual |
| 1:05.1 | gifts, my wisdom, my speaking capabilities. |
| 1:08.9 | I knew I had all of these beautiful parts of myself that could create a brand |
| 1:15.3 | and a podcast that represented what I knew I was capable of. And scaling when I wasn't able to |
| 1:24.6 | access and structure all of that didn't make any sense. |
| 1:28.9 | And at the time, I was getting this like kind of overflow of clients who were coming to me |
| 1:33.7 | because I was talking about this online and they had also hired business coaches and strategist. |
| 1:38.8 | And they hired me because they too felt stuck at attempting to scale their business that they didn't fully want. |
| 1:47.0 | There was something off that they either couldn't name or they weren't quite sure yet, |
| 1:52.2 | but intuitively and energetically, their bodies knew. |
| 1:55.9 | There's like the subconscious block that can happen, and you might be feeling this too, where you're hitting |
... |
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