Good morning and welcome to the Increase Your Impact Podcast. I'm Justin Sua, episode

2012. Today, this episode is for those of you who have that looming, difficult task you need to do.

It could be having that hard conversation, sending that difficult email, doing that uncomfortable

task, and I want to read an excerpt from something I don't know who wrote

this I don't know where it's from but the title is do the hard thing first here's a simple tip

to become more productive and feel better the hardest work you have for the entire day should be done first.

No matter how hard it is, it needs to be done first.

Whenever you start working, just do that thing.

And it ends with a quote, the cold water doesn't get warmer if you jump late.

The cold water doesn't get warmer if you jump late.

That's from a source unknown.

This really resonates with me because whenever we get overwhelmed, whenever there's a lot going on,

we're experiencing paralysis by analysis. It's easy to

take the easy road and to not do anything. We begin to game plan. We strategize. We write down our

list. We do whatever we can to engage in productive procrastination, which is essentially doing the thing, doing anything besides a

thing we need to do. We might even go wash dishes, wash our car. We might be lying to our self

thinking that we're being productive. But once again, that thing that we know we need to do is looming

in our minds. And the only reason we're doing those things is because we're

avoiding the thing that we really need to do. Now is the time to focus on being action biased.

Take one little step, make that phone call, send the email, do that hard thing first. As a

phrase goes, eat the frog. Eat the frog. Just do that hard thing first. As the phrase goes, eat the frog.

Eat the frog.

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