our numbers are flagging, right?

The clicks ain't there.

What do we do?

So I mean, that's a really,

you know, 2013 was a special time to ask that question

because there were a lot of really,

I mean, frankly, just a lot of new frontiers

being blazed in journalism

that I think we're still sort of reckoning with.

People hadn't, people.

You could put quizzes in posts.

You could also start to add polls.

You could do stuff where you could do a hide link

like a bitly on Twitter,

but then actually have it load a link of like

Geraldo Rivera shirtless.

And, you know, there was just all these sorts

of different little hijinks that you could do.

Yeah.

I remember one time I was,

this was, you know, I was trying to figure out like,

ah, is this, you know, I was,

...