We messed up, James.

We've kind of devolved into more of a monthly podcast, and then we did not get a podcast

for September, and it was 100% for the record, your fault.

That might be true, but in terms of messing up, you have literally forgotten the trademark

opening.

That speaks to how long it has been since we last recorded. Hi, James. Ben,

how are you? I do like that the problem that you had, and I'm going to share it with the masses.

Yeah, please. You had the wrong USB cable for your mic, which is hilarious because I made the exact same

mistake like two months ago because you need, what is it, USB good to go or something like that?

Yeah.

What a mess.

How are you doing?

I'm good.

I mean, I feel like my run of bad luck with microphones in Austin continued because you're

right.

That's right. This is the second time.

It was the second time. And this time, unfortunately, because of time zones and daylight saving

versus not, Best Buy was not open for me to do a mad dash to go pick up another microphone. So we just

had to delay a week. We are going to talk about an article I did write September.

So we'll pretend this is September podcast, which was 2020 bundles.

And it's interesting because we've talked about bundles and unbundling and unbundling at multiple times throughout sort of the run here.

And I think the queer bookend here was, I think it was in 2017, I wrote The Great Unbundling, which was mostly focused on TV sort of stuff. But I think what's interesting about this post, which was not

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