Hi friends, welcome to another episode of that sound fun. I'm your host Annie F

Down. So happy to be here with you today. Hey, the music in the background is from our

good friend, Mr. Drew Holcomb. Make sure you grab a copy of his new album, Dragon. Today

on the show is one of our favorite friends. I feel so grateful for all the time we've

gotten to have Jefferson Bethkey and his wife, Alyssa, on the podcast. Today's show is

Extra Special, man, this is one of my favorite conversations I've gotten to have with anybody,

but particularly Jeff in a really long time. His new book to hell with the hustle is just

amazing. Listen, are you fascinated that Jeff's book, Emily's book, John Mark Comers

book from last week, Rebecca Lines book from a few weeks ago. They're all telling us

the same thing. You guys, we should really be listening. They're telling it in four

really unique and beautiful ways, but we should be listening. Make sure you go ahead

and grab a copy of to hell with the hustle. Wow, you are listening to this conversation

with our good friend, Mr. Jeff, for some Bethkey.

Okay, I want to talk about podcasts first. Can we do that?

No, you talk about whatever you want to talk about.

Well, literally that is what happens. One of the things I love about you, Jeff, is I

feel like you're a front runner and a lot of things and a lot of our friends listening,

obviously they listen to podcasts, but I think a lot of them are also listening to a lot

of different ones and are creating their own. And I would love for you to talk about

where you see podcasting going in the next three years based on what you are doing that's

working and what you and John Mark just did and kind of how you're handling podcasting.

Yeah, let's do it. That's it. I'm saying go for it. Oh, we're already recording.

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