Episode 176: Vertical Integration for Regenerative Farmers with David Stelzer
Regenerative Agriculture Podcast
AEA Marketing
4.7 • 546 Ratings
🗓️ 9 April 2026
⏱️ 73 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
David Stelzer is the founder of Azure Standard, a company born from a 1970s family health crisis that inspired a switch to organic farming. When a major processor dropped their organic grain for conventional wheat in the 1980s, David began delivering his own crops directly to co-ops in a pickup truck. This grew into a massive independent distribution network that now manages roughly 12,000 SKUs, connecting growers directly to consumers.
In the field of regenerative agriculture, David focuses on vertical integration to bypass the expensive and often unethical mainstream middleman. By managing the farming, processing, and distribution in-house, he is able to pay farmers higher premiums while keeping food affordable for families. On his 5,000-acre farm, he proves that regenerative systems can match conventional yields while producing nutritionally superior food.
In this episode, John and David discuss:
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David's childhood recovery from a life-threatening respiratory illness after his parents transitioned the family to a whole-food, organic diet.
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The decision to stop using mercury-treated seeds after realizing the chemical was intended for a disease that didn't exist in their region.
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How the loss of a major organic grain contract forced David to start his own distribution route, which eventually grew into Azure Standard.
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The vertical integration model that removes middlemen and brokers to pay farmers more while keeping consumer prices competitive.
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David's observation that their 5,000-acre organic farm maintains yields comparable to conventional neighbors without long-term losses.
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The astronomical demand for domestic organic and regenerative products, including frozen fruits and legumes, which currently outpaces US supply.
Additional Resources
 To learn more about Azure Standard, please visit: https://www.azurestandard.com/about-us
About John Kempf
John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it.Â
Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology.Â
Support For This Show & Helping You Grow
Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture.Â
AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA's science-based programs empower farm operations to meet the crop quality markers that matter the most.Â
AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits.Â
Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide.Â
Learn more about AEA's regenerative programs and products:Â https://www.advancingecoag.com Â
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hi, friends, this is John. Welcome to the Regenerative Agriculture podcast where we have all kinds of fun |
| 0:07.4 | conversations related to regenerating our landscapes, our soils, the food that we eat, and our collective health and the health of the ecosystems that we're responsible for stewarding. |
| 0:16.6 | Today, it's quite an honor to have someone here who I consider a longtime friend, someone |
| 0:23.8 | whose work I've greatly admired, and the impact that they've been able to produce. |
| 0:30.0 | So I have here, David Stelzer with Azure Standard. |
| 0:33.3 | David, thank you for being willing to join me and to share your story about the things that |
| 0:38.0 | you've been working on. |
| 0:40.4 | You're doing a couple of interesting things. |
| 0:42.6 | You're farming in a challenging environment. |
| 0:45.1 | But then I think the piece that is so desperately needed in today's world is you are |
| 0:51.3 | developing a pathway to deliver growers' products, starting with your own products, |
| 0:57.3 | to consumers, and you've essentially removed all the intermediaries in that pathway, |
| 1:04.6 | and you are, you're owning the pathway itself. |
| 1:07.8 | And I think in the world today, we see all of, there's this constant refrain where |
| 1:13.5 | growers are describing how, well, the middlemen are making all the money. We're not making any |
| 1:17.9 | money. And yet, in many cases, many growers are not adding a great deal of value. They find |
| 1:24.4 | themselves in a commoditized commodity production system. And you've chosen to |
| 1:29.3 | take on the management of all that or some of that value at addition and that value of creation. |
| 1:35.7 | So I can't possibly do justice to your story. I'd love to, for you to just tell us a bit about |
| 1:41.2 | the context, the history. How did your farming operation come to be? |
| 1:46.7 | How did Azure Standard come to be? |
| 1:48.3 | And what led to the few dozen fires you have poking around in today? |
... |
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