Hey everybody and welcome back to another Pink Bike podcast. I'm Mike Levy, and I swear that there's no Formula One in this podcast, I promise.

But what there is is we're going to talk about some things that the industry could do better.

And this all comes from an article that Mr. Seb Stott wrote titled Five Things that the

Bike Industry could do better, which is pretty self-explanatory.

Judging by the comment section under that article, though, there were about 5,000 things

that the bike industry could possibly do better. So today, I've got Brian and Casimir with me,

because we're going to talk about all of that stuff. But first, I wanted to be, you know,

I'm a positive guy. You guys know this, right? Kaz, you know I'm a positive guy, right?

Yeah, all rainbows and sunshine all the time. Exactly. So that's how I want to start this podcast.

And Brian, I'm going to ask you, what is something that the industry does really well?

Should I make everybody upset right off the bat yes 100% okay well the top comment on

sebs article was that bikes are not affordable and that's the that's the biggest problem with the

industry and we are all going to get roasted in this podcast when we don't say that bikes are too expensive. And obviously we come from a privileged place as media in the bike industry. But honestly, I don't totally agree with consumer sentiment here. Like, I think the bike industry has dramatically improved the bike over the past 10 years, even for the money.

Like, you get a much better, more capable bike for the same percentage of your paycheck in

2023 than you could in 2013. Like, yes, the most expensive bikes have gotten way more expensive,

the ones we spend a lot of time talking about. And like, they've gotten absurdlyly expensive and I'm not a huge fan of that. But honestly, for the bikes that most people

buy, your money goes further today, which is impressive. So I've been working on an op-ed,

basically titled Mountain Biking Isn't Too Expensive. Casimir's told me not to write it about 10 times.

Rightfully so, but I do sort of agree. And I also understand people's sentiment that we are

idiots with that opinion. But also, like, bikes are, some of them are a lot more expensive.

But I think we're going to talk about this because

this is on my list too i think a lot of it is perception like we test really expensive bikes a lot of

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