Episode 167 - Scott’s CMO Reto Aeschbacher on Integration, Marketing, and That Time They Tried Making Suspension

The Pinkbike Podcast

Pinkbike

Sports, News

4.8 • 718 Ratings

🗓️ 24 February 2023

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

We also get into their US origins, how they handled Covid, e-bike sales versus mountain bike sales, marketing advice, and of course we asked about headset cable routing.

Transcript

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0:00.0	Hey, everybody, and welcome back to another Pink Bike podcast. I'm Mike Levy, and today I have
0:16.3	Brian Park with me because we are talking to Reto Ashbacher.
0:21.5	Now, he is the CMO of Scott Sports.
0:25.9	Reto, how are you doing today?
0:27.5	And where are you?
0:29.8	Yeah, hello, everyone.
0:31.3	I'm actually quite fine.
0:32.9	I'm on the other side of the ocean.
0:37.0	I'm in Switzerland based in our headquarters in Chivizier, Freiburg.
0:44.4	Oh, nice, nice.
0:45.5	And is that you live there too?
0:48.1	Living here in the neighborhood between Bern, which is the capital of Switzerland and Freiburg.
0:53.7	Oh, nice, nice. I imagine there is a whole
0:56.7	bunch of good riding close by close to headquarters yeah actually we have really good trails
1:01.9	but we we are very close to the mountains so it's it's a perfect location for any sports we do at
1:07.6	Scott from skiing ski touring trail riding trail riding, trail running, road cycling.
1:13.1	So actually really a perfect location therefore.
1:17.6	Levy, when I was in Switzerland, I guess it was 2019, visiting Dan Roberts, we went to
1:25.8	Morgian, the little mountain bike park near Scott Sports,
1:32.3	and the entire mountain was covered in Scott Sports employees.
1:36.3	It was hilarious.
1:38.3	That's amazing mountain.
	...

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