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Tropical MBA: Entrepreneurship & Founder Lifestyle

Episode 160: TMBA 160 (LBP137) – The Kamikaze Sample and 5 Other Online Marketing Stunts

Tropical MBA: Entrepreneurship & Founder Lifestyle

Dan Andrews; Ian Schoen

Digital Nomad, Business, Ecommerce, Society & Culture, Amazon, Founders, Cash Flow, Places & Travel, Founder, Business Owner, Cashflow, Management, Entrepreneurship, Million, Operator, Operations, Profits, Distributed Team

4.9527 Ratings

🗓️ 10 January 2013

⏱️ 24 minutes

🧾️ Download transcript

Summary

It’s Dan and Ian coming to you from Bali once again this week. They’ve been working on some hot projects coming down the pipeline and getting everything ramped up for the DC Berlin meetup. If you think that’s exciting, wait until you hear what they’ve got in store for you during this week’s episode.
Dan and Ian go kamikaze this week with six marketing stunts designed to get you and you’re product or service some eyeballs. They share their first hand accounts of how these tactics have worked for them, and how you can rip, pivot and jam your way to a bump in website traffic.

Transcript

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0:00.0

Oh, yeah, we're great.

0:05.8

Hey, podcast listener, even if you are alone in your entrepreneurial pursuit, know that today,

0:10.8

right now in your earbuds, you are joined by thousands of entrepreneurs all around the globe,

0:16.1

seeking to do the same thing you are.

0:18.3

If you want to know more about this program or this podcast,

0:21.7

or want to get barraged by a lot of annoying pop-ups, check out our website,

0:26.0

lifestylebusinesspodcast.com.

0:34.3

Hey, well, happy Thursday morning. It's episode 137. This is the Lifestyle Business Podcast, where we believe building a business is the best way to create more personal freedom. And what's the other thing? Opportunity. That's correct. In your life, in your family's life, in the lives of those around you, of your customers, your employees, your virtual assistants, your development team.

0:54.8

And Indy, I'm talking, this is a real opportunity, it's a business thing.

0:57.6

Yeah, by the way, I heard Rihanna, she's got a new song out, and she says business a little bit

1:02.8

different than me, you, and even Tramka say business.

1:05.8

Business.

1:08.8

Let's just make that a cliffhanger for the next episode today you have already previewed

1:13.2

the captain the co-host a man so cultured he knows a funny car isn't just a sion with oversized rims

1:20.0

rams i think that's how you said paquoise hot shot what are the best rims of all time for an old

1:26.0

school mustang ooh good question not an old school Mustang like your dad's old school Mustang like your old school Mustang. Ooh, good question.

1:27.8

Not an old school Mustang, like your dad's old school Mustang, like your old school Mustang. I'm talking about like a fox body. Ah, okay. I'd have to go with the, well, I'd have to go with the old school wheel on the fox body, so that would be a torque thrust D. Oh, that is a good rim. It's a solid rim. All right, some quick news just in a DC.

1:44.7

I saw an interesting question, Ian.

1:45.9

I thought I put you on the spot. Someone asked, did they think that we would have a successful podcast if we didn't have success with our physical products business? What do you think? Good question. Well, success is relative, right? So... Absolutely. We're sitting here in a room doing our podcast in Bali. You can probably hear sweeping in the background. So it's not like, we don't have a studio yet. It's not like a radio studio. This isn't drive time, yeah. You know, the other thing I think is having a point of view. And this is something that Seth Godin on his last episode of the startup school. Again, guys, if you haven't downloaded that, phenomenal. Bagged on the interview format. I don't know if you got to that last episode yet, but he basically said, hey, look, the world doesn't need more Charlie Roses. And I think a lot of people feel this. Like, people don't need just the next person presenting the next bit of information.

2:35.6

People are looking for things to join. In other words, if you're going to start a piece of, like a

2:39.8

podcast or a video blog or whatever, why not have a point of view? Why not stand up and say,

2:44.8

someone said to me the other day, they were saying to me, you know, I don't feel like I fit in

...

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