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The Jim Hill Media Podcast Network

Episode 155: Do Disney's Summer Hotel Discounts Signal a Strategy Shift?

The Jim Hill Media Podcast Network

Jim Hill Media Podcast Network

Tv & Film, Society & Culture, Places & Travel

4.81.4K Ratings

🗓️ 5 April 2018

⏱️ 14 minutes

🧾️ Download transcript

Summary

Len finds some interesting pricing trends in Disney's latest hotel discounts, and Jim explains the strategy Disney's using. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome back to another edition of the Disney Dish Podcast with Jim Hill.

0:03.0

All right, Jim, so a couple of quick things. We're going to do a quick segment on news and then

0:07.6

answers to some listener emails. First thing I want to talk about, Disney recently announced a couple of new summer deals for Walt Disney World,

0:16.0

and the pricing of these things is kind of interesting. Have you seen these?

0:19.0

No, not yet. The one that I'm looking at was this thing called the Incredible Summer Room

0:24.1

offer. It's for travel dates June 11th to August 1st 2018 and you can book them

0:30.4

if you book between now and May 25th you get up to 25% off on the rooms and if you

0:37.0

book after May 25th it's 20% off. Now this isn't a new discount. Disney

0:41.2

offered basically the same thing.

0:43.4

Last year, right around the same time, in March 27th, they offered a similar discount that

0:48.3

ran through most of the summer as well.

0:50.7

But here's what's interesting.

0:51.7

So last year, Disney offered discounts at the

0:55.1

value moderate and deluxe resorts at 15, 20, and 25 percent off. So value

1:01.3

resorts got up to 15 percent off,

1:03.0

Moderates got up to 20, Deluxe has gone up to 25 percent off. So you could have

1:07.2

picked up a wilderness lodge room for as little as $312 with tax.

1:11.0

So, but this year, the discounts don't follow that pattern and

1:15.9

I cringe some numbers here looking at a stay in mid-July. If you stay at pop century

1:21.5

Disney is offering you 20% off if you stay at Pop Century, Disney is offering you 20% off. If you stay at Port Orleans

1:26.0

French Quarter, Disney is offering you 10% off. And if you stay at the Wilderness Lodge,

1:31.0

Disney is offering you 15% off.

...

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