For me, my end point is not about like flip the company, sell out, what's your end goals?

You know, no, the end goals, legacy, to build something that everlasting,

they're trying to get more people because I love this industry and I love this product.

Because for me, cycling is transformative experience when you cycle, right?

When you go up that climb when you sit

on top and you're like oh this is amazing like i i want to share that experience of a lot of people

because it's just my body health it's amazing hello and welcome back to episode 152 i'm your host

ted king welcome to king of the Ride podcast.

Now it's a bit wild to think that if you went back through the archives and listened to King of the Ride nonstop,

you could tune in for nearly an entire week of captivating stories as spun through the connection to the bicycle.

And today is no different. Today is unique among the rest in terms of our guest's origin story.

So to start, our guest today is Kwok Fam.

Quak has a work ethic, that of a world tour pro cyclist,

the design savvy to know the ins and outs of a Parisian fashion runway.

He has an upbringing that is one of a

kind in the cycling world, as he is a refugee from Vietnam. He launched his eponymous shoe company

Quawk back in 2009, which has seen many iterations from a dapper commuter, then onto a fashionable

boot, then with the release of the Grand Tour in the mid to late 20 teens, he ventured into the

bike pack and gravel space, which has seen the company jump off a launch pad all the way to the feet

of Tour de France winner, Garant Thomas. Now, he and I caught up on opposite ends of the earth,

courtesy of modern technology for this really fun, really insightful, really interesting

conversation.

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