Welcome to There She Rose podcast. My name is Jamie C.

And I am your host and the CEO and founder of Rising Wolf. Rising Wolf serves the solo

female entrepreneur, mindset and strategy guidance on how to build confidence on becoming a leader

so they can grow guilt-free

and scale their dreambiz.

All right, girl, let's harness that bravery and let your inner wolf rise to its full potential. Hey friend and welcome back to their Shiro's podcast. This is your host, Jamie C. And today, oh today,

we are talking about why the frick things are so scary to take action on because here's the truth you

probably know what you need to do right you probably know that you need to be drinking more water

or having more movement in your life or like you're consciously aware of these things right but we just

like stick to doing what feels normal but when it comes to your business, your business in particular,

we know that we probably need to either show up in our marketing more or do something more,

right, to be able to get more business. However, or to grow our business or to make more money,

whatever the goal is, right? However, we get stuck in

doing the same, same, same thing all over again. And do you want to really know why? Your brain

really loves keeping you doing whatever it is that you're doing right now. It really loves it. It

loves it. It loves keeping you exactly where you are. And it loves that you're doing right now. It really loves it. It loves it. It loves keeping you exactly where you are.

And it loves keeping you on the same routine and thinking the same things and doing the same

things and creating some type of normal for you. Because normal for you right now feels safe to your brain.

So when it feels safe, your brain's like, cool, I've done my job.

I did the things that I needed to do. I kept her safe. She's good. She's good. No worries.

But the moment you step out of learned behaviors or memorized thought patterns and emotional loops,

you're really tapping into your prefrontal cortex,

...