Hello everybody, welcome back to Franklin Covey's on leadership series.

My name is Scott Miller and I am your ongoing host.

Today we have the insanely smart author of a series of books from the strategizer series

called The Invincible Company.

He also was the lead author of a book that most of you know, originally called Business

Model Generation, the first in a series of numerous books, Alex Osterwalder, welcome

to On Leadership.

Pleasure to be here.

Thanks for having me.

Hello everybody.

Alex, you're rivaling my set with a phenomenal set behind you.

Congrats on your mutual love of all things visual.

One of the things I love about your books is that you take very complex, heady conversations

around business, business models and you visualize them so literally anybody of education

or experience or sort of natural learning style and modality can really appreciate them.

For someone who's a rapidly visual earner, I have fallen in love, I fall in love with

your books.

What I'd like to do before we start talking about the Invincible Company, Alex, would

you spend a few moments and talk a bit about your history and how you came to write these

books.

So today, from your home in Switzerland with your family, quarantining well, talk a

little bit about what brought you here today to On Leadership.

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