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Tropical MBA: Entrepreneurship & Founder Lifestyle

Episode 136: TMBA 136 (LBP119) – Bro Pricing And The Most Important Model In Online Business

Tropical MBA: Entrepreneurship & Founder Lifestyle

Dan Andrews; Ian Schoen

Digital Nomad, Business, Ecommerce, Society & Culture, Amazon, Founders, Cash Flow, Places & Travel, Founder, Business Owner, Cashflow, Management, Entrepreneurship, Million, Operator, Operations, Profits, Distributed Team

4.9527 Ratings

🗓️ 6 September 2012

⏱️ 34 minutes

🧾️ Download transcript

Summary

Dan and Ian got so many great questions from last week’s carefully orchestrated listener request that they decided to keep a few for future episodes that needed more than a quick answer.
In this episode they tackle this frustrating issue that plagues many an information product or intangible service provider
Head down and pencils up – this episode is full of pricing insights and strategies you need to have a successful online business, including:
 When To Offer Your Customers Credit
 Why The Guy Who Asks For Bro Pricing Isn’t Really Your Bro
 How To Compete With Custom Pricing – The Bundled Pricing Trick That Works Everytime
 What Price Anchoring Is
 And The Most Important Pricing Model In Online Business

Transcript

Click on a timestamp to play from that location

0:00.0

Like an ATM.

0:01.4

It's so easy.

0:02.7

Overnight, instant online riches.

0:09.5

Hey, podcast, listener, even if you are alone in your entrepreneurial pursuit,

0:13.7

know that today, right now, in your earbuds,

0:16.3

you are joined by thousands of entrepreneurs all around the globe,

0:19.9

seeking to do the same thing you are.

0:22.1

If you want to know more about this program or this podcast, we want to get barraged by a lot of

0:27.1

annoying pop-ups, check out our website, lifestylebusinesspodcast.com.

0:38.8

Yeah, buddy, it's Thursday morning.

0:41.3

That is this time for another lifestyle business podcast.

0:46.1

Today I'm joined by my captain, my Magellan, my co-hostess with the most, is a man,

0:47.0

and I'm not kidding.

0:52.9

Once upon a time suggested that this very podcast be called the Business Lifestyle Podcast.

0:56.0

True or not true, sir? Is that a good thing or a bad thing? Either way, I have no recollection.

0:58.0

If you guys stick around to the end of the show,

1:00.0

we'll share with you a simple tool

1:02.0

that can help you generate more high-quality marketing content

1:06.0

for your business.

1:07.0

And if you're interested in getting into the Kindle

1:09.0

or e-book marketplace, this tool is a game changer.

1:13.2

So you're going to want to stick around for that.

...

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