Episode 135: If You Give Content Away, Will Anybody Pay? (FS135)
The Fizzle Show
fizzle.co
4.8 • 648 Ratings
🗓️ 29 October 2015
⏱️ 62 minutes
🧾️ Download transcript
Summary
<p>The whole idea of content marketing is predicated on one core belief. We’re all screwed if it’s a bogus belief. > “The model proposed in blogging seems to be that you show what you know, people sign up, and then you sell them what you know.” This is Steve Fossey writing in the Fizzle forums recently. > **“I almost NEVER pay for anything on the web when I have been attracted by free content. Why would my audience?”** Steve’s question is a good one, a question most of us ask at some point in the journey of building a blog or podcast with the hopes of eventually earning revenue from a product of some kind. So on the show today we dissect this issue. You may have an idea of what the results are, but how we get there will surprise you. Corbett’s ideas and experience here are especially insightful. Subscribe if you haven’t — and please, enjoy the show. Show Notes How to Decide Which Content to Sell and What to Give Away for Free - Copyblogger (<a href="http://www.copyblogger.com/sell-or-give/">http://www.copyblogger.com/sell-or-give/</a>) The Technium: 1,000 True Fans (<a href="http://kk.org/thetechnium/1000-true-fans/">http://kk.org/thetechnium/1000-true-fans/</a>) The Passionate Podcaster's High Quality Microphone Shootout (<a href="https://fizzle.co/sparkline/podcast-high-quality-microphone-shootout">https://fizzle.co/sparkline/podcast-high-quality-microphone-shootout</a>) How Stress Makes You Sick - The Atlantic (<a href="http://www.theatlantic.com/health/archive/2015/10/how-stress-makes-you-sick/412699/">http://www.theatlantic.com/health/archive/2015/10/how-stress-makes-you-sick/412699/</a>) Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future (<a href="http://www.amazon.com/Elon-Musk-SpaceX-Fantastic-Future/dp/0062301233">http://www.amazon.com/Elon-Musk-SpaceX-Fantastic-Future/dp/0062301233</a>) Elon Musk: The World's Raddest Man - Wait But Why (<a href="http://waitbutwhy.com/2015/05/elon-musk-the-worlds-raddest-man.html">http://waitbutwhy.com/2015/05/elon-musk-the-worlds-raddest-man.html</a>) PrepDish.com — Shop once, prep once, enjoy healthy, stress-free meals all week! (<a href="http://www.prepdish.com/">http://www.prepdish.com/</a>)</p>
Transcript
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| 0:00.0 | Hello and welcome to the Fizzle show. |
| 0:11.8 | Yeah. |
| 0:15.9 | This is The Fizzle Show, our chance to help freelancers, creatives, and indie entrepreneurs by sharing the |
| 0:22.7 | nuts and bolts of building a small business that works. Every Friday, we publish another conversation |
| 0:28.7 | about the art and science of supporting yourself doing something you care about. Your hosts are |
| 0:34.5 | Barrett Brooks, the head of growth, Steph Crowder, the director of member success. |
| 0:39.2 | Corbett Barr, our experienced CEO, and me, Chase Reeves, the Harton Hutzpah creative director. |
| 0:46.0 | We run Fizzle.co, a website full of training courses to help you run a small business. |
| 0:52.6 | And more importantly, where you'll find the |
| 0:54.8 | community of entrepreneurs who won't let you quit actually I don't know if it's more |
| 0:58.5 | importantly I mean it's really unique because when you're building something alongside |
| 1:02.4 | other people who know what you're talking about who don't think you're crazy for wanting |
| 1:06.9 | to do this that's super helpful we have a lot of fizzlers that just do the courses. |
| 1:12.1 | Anyways, you can try your first five weeks for free on us when you go to fizzle.com slash try |
| 1:18.3 | five. That's five weeks free. Okay, in this episode, listen, the whole idea of content marketing |
| 1:25.7 | is predicated on one core belief. |
| 1:28.6 | We're all screwed if it's a bogus belief. |
| 1:30.9 | This is a quote from Stephen Fosse writing in the Fizzle forums recently. |
| 1:34.7 | He asks, |
| 1:35.3 | The model proposed in blogging seems to be that you show what you know and people sign up, |
| 1:41.0 | and then you sell them more of what you know. |
| 1:44.0 | He says, I almost never pay for anything on the web when I have been attracted by free content. |
... |
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