You are listening to the Enormo Cast.

So on each episode, I try to say something ridiculous to keep you listening to and considering the commercials on the

enormous cast. For example, I might claim that Alex Holland once painted an

exact replica of the birth of Venus by Vatachelli using only a point for

our ultralight Camelot and pigments he forged from plants growing in

El Cap meadow.

Or despite marketing's advice about being inclusive, I'll say something completely

esoteric like Black Diamond's headlamps are brighter than six clusterwinks

on a cookie cutter.

That's one for you marine biologists.

But of course, these are flat off fabrications, fake news if you will, but what's not a lie is that Black Diamond simply makes and

sells great gear to keep you safe, warm and dry and feeling as slick as Booty Collins middle

finger on your next adventure. You need good gear and the climbers at Black Diamond make

good gear and they have supported the enormous cast that's nearly its inception.

So please consider that next time you're about to throw down hard cash for that next

prize piece of gear.

Black Diamond is a proud much as the next guy.

Star Trek-like materials, the accents

on all the right bulges and curves,

and boy, who doesn't feel pretty neat

in a pair of bright yellow trousers?

But the truth is that once you leave the crag

...