Welcome to Citizen, we have a very special guest with us today, founder and CEO of Ice Barrel Wyatt Ewing. Hello.

Hey, I like the logo. It's just Ice Barrel. No pre-temples. Yeah, it's just I like it. It's people getting too

weird with the logos these days. You know what I mean? I know what you mean. So tell me about the

tell me tell me your background a little bit and then we'll get into how the company came about and

then I want to talk about I want to talk about some of the the science behind what makes this kind of

an effective you know tool in your in your toolkit. So first lead off tell me tell me about yourself

where you come from and I got into the business. Yeah, so I was born and raised in Colorado Springs,

had kind of an unusual upbringing, very independent, very entrepreneurial, worked my butt off

throughout high school, had very high dreams and aspirations. My granddad was a US astronaut,

Colonel Jim Irwin. He was one of the men on the moon. And so I always aspired to do something

like great in life, but due to a lot of unfortunate family circumstances growing up, growing up,

it was very challenging, very survival based. So I grew up just even though I was a go-gitter and

things kind of looked good on the outside, just struggled horribly with like anxiety. But got an

early jump on life, met my wife right out of high school. She was gorgeous and intelligent,

couldn't pass up on that opportunity. So got married young, bought a house and just really started

like taking life by the horn, you know, the bull by the horns and going for it. And I found myself

in different like luxury sales type jobs, high commissions, not moving a lot of volume, but art,

sculptures, jewelry, high-end home remodels, things like that. And that kind of led me to

a place of selling corporate jets. I would help companies all over the US buy and sell their

corporate jets, which that's like, I don't know how much you know about that industry, but it's

like the Wild West. There's nobody that monitors or overseas or regulates aviation transactions

because it's all cross-border, right? So you're dealing with some like very unique individuals.

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