Episode 119: Mastering Your Marketing Mindset with Brian Kurtz

The Mind Your Business Podcast

James Wedmore

Entrepreneur, Business, Businessmindset, Entrepreneurship, Entrepreneurialmindset, Management

4.8 • 1.8K Ratings

🗓️ 2 October 2017

⏱️ 89 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today I’m speaking with 36-year veteran direct response marketer Brian Kurtz, about how you can master your marketing mindset!

In this episode you’ll learn:

There’s a power in having true relationships - and it’s not just about having the most Facebook friends
Marketing isn’t everything, it’s the only thing (and it’s not evil)!
Why it’s better to own a niche than the world!
How asking yourself this single question can lead to powerful revelations
The Internet is the ultimate direct marketing medium, but the results have to be these two things…
The concept of “RFM” and how it can be applied to your business
Your mentors choose you (not the other way around)
What you can do to write, even if you don’t like doing copy
The “40/20/20” rule of direct marketing
Three powerful quotes that can help the frustrated entrepreneur - today!

Transcript

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0:00.0	You're listening to the mind your business podcast episode number 119 today I'm talking to 36 year veteran direct response marketer Brian Kurtz about how to master your
0:18.0	marketing mindset so stay tuned.
0:22.0	Hi I'm James Wedmore and I'm Stay tuned. do what I want when I want. And I'm the first to say that hard work and hustle
0:35.3	are not essential ingredients for your success. So how do you build a thriving
0:40.9	business from the inside out? Now with over 800,000 downloads, this is the
0:46.5	Mind Your Business Podcast. Well, hello ladies and gentlemen, James Whatmore here and this is the mind your business
0:55.8	podcast what is up thank you so much for tuning in to another amazing episode
1:01.9	couple of updates here for you.
1:03.8	Number one, we just hit over a million downloads.
1:07.1	I think I need to update my intro.
1:09.6	Until then, I'll update you here and a million thank yous.
1:15.8	Seriously, I have to give you a million thank you
1:18.6	for each one of those downloads.
1:21.9	I am so incredibly grateful. It's been so amazing and it's just the
1:28.4	beginning. So thank you for all of you. I get so many people that I meet in person and online who say they share their favorite episodes with their friends, their community, their Facebook groups, their mastermind partners, and I don't take that lightly seriously. We've also had a
1:46.3	ton of reviews come in on the show so if you haven't left us a review on iTunes look that really helps
1:55.4	especially subscribing to the podcast so I would always love if you do that. I want to give a quick shout out to one of
2:06.2	our listeners Joanne who just left an amazing review calling this her
2:11.3	favorite podcast I love Mondays because you release a new episode.
2:16.0	Bonus episodes on Wednesday are great too. I've listened to all of them.
2:21.0	I'm super excited for all the guests you have lined up so keep them
2:25.9	coming. Joanne thank you for the review. You can head on over to James Wedmore
	...

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