Episode 118 — Podcasting and Centralization

Exponent

Ben Thompson / James Allworth

Technology

4.6 • 832 Ratings

🗓️ 16 June 2017

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ben and James discuss the business of podcasting specifically and advertising generally, and why Apple’s recent changes will have less of an effect than people think. Presented by MailChimp Links Ben Thompson: Podcasts, Analytics, and Centralization — Stratechery Episode 082: A Podcast About Podcasts — Exponent Ben Thompson: Aggregation Theory — Stratechery Ben Thompson: Patreon’s Update — Stratechery Daily Update Hosts Ben Thompson, @benthompson, Stratechery James Allworth, @jamesallworth, Harvard Business Review Podcast Information Feed iTunes SoundCloud Twitter Feedback Presented by MailChimp

Transcript

Click on a timestamp to play from that location

0:00.0	Hi, James. Ben, how are you? I'm doing okay. I am feeling rested and relaxed and ready to podcast. How are you?
0:09.6	It's not usually the case that that is what I hear. That's fantastic. I'm feeling pretty good.
0:15.2	I'm excited for the weekend. I'm going off to a big music festival. So bags are packed and ready to go.
0:20.8	I'm looking forward to it. Excellent. Well, good luck to you big music festival. So bags are packed and ready to go. I'm looking forward to it.
0:22.1	Excellent.
0:22.6	Well, good luck to you.
0:24.9	I hope you have fun, but we got to get this in the bag then.
0:27.5	Let's do it.
0:28.6	All right.
0:29.0	Our thanks to MailChimp for sponsoring Exponent, as they do every week.
0:32.4	With Mailchimp, you can analyze the purchase history of each customer, make smart data and predictions about what they'll want to buy in the future.
0:38.4	It's enterprise level technology made simple for everyone, just drag and drop.
0:41.7	When you connect MailChimp to your store,
0:43.5	you can send personalized product recommendations to your customers,
0:45.9	increase sales.
0:46.7	You can detect purchase patterns and your e-commerce data
0:48.7	and use them to automatically predict your customer's buying behavior,
0:51.1	so you can target the right people with the right products. And you can learn more about each customer's individual purchase history and recommend items by viewing their subscriber profile. This and many more things you can do with MailChimp and our thanks to them for sponsoring exponent. That was an impressive read. The speed with which you did that. I mean, it's normally quick, but you banged that one out. I was impressed. I have to get
1:11.8	over with so that people don't skip it and it shows up in our podcast analytics. Oh, snap, look at that.
1:17.9	What a segue. I mean, it was right on the T. I could not help but take the segue. Good. I'm glad.
1:24.4	I didn't even realize I was knocking it up for you. Well, thank you. So there was some significant news about podcasts, which is something that are obviously close to our hearts in that we are talking on a podcast. And I know this is we are not the first podcast to talk about podcasts. To our credit, though, I believe we actually talked about podcasts in the business of podcasts
1:44.4	a little over a year ago and when I wrote about the future of podcasting.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ben Thompson / James Allworth, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ben Thompson / James Allworth and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.